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BUS 235 INTRODUCTION TO MARKETING WEEK 1

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BUS 235 INTRODUCTION TO MARKETING WEEK 1 Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing criticsargue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers tospend money on goods and services the really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants? Respond toat least two of your classmates’ postings From the readings ofour text and personal experience, I’ve found that marketing reflects the wants and needs o consumers and also creates unnecessary consumer needs and wants. As stated in our text, “a need occurs when a person feels deprived of basic necessities while a want is shaped by a person’s knowledge and desire for something” (Kerin,2011.) Marketing attempts todevelop products tomeet diverse needs of all consumers. A product that may seem unnecessary toone consumer may be a need for another. Take Walmart fort example, their company provides everything ranging from food services, clothing, cellular services, furniture, tire repair, photographyand much more. This way a consumer can not only shop and acquire there needs but the selection is so vast that the desire towant a product you do not necessarily need has now become a focus of the shopping experience. I think it is vital toa company success tonot only meet the needsand wants of consumers but toalso offer services and products that one may feel unnecessary because everyone’s wand and needs are not the same. Developing a shopping experience tomeet the eyes of a few individuals will draw a restrained crows, while diversity in the amount of products offered will attract a multitude. References: Kerin, R.A., Hartley, S.W., Berkowitz, E.N., Rudelius, W. (2011). Marketing (10th ed.). New York: McGraw-Hill. ISBN: 9936

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TEST BANK FOR NURSING
INTERVENTIONS AND CLINICAL SKILLS
7TH EDITION BY POTTER
[Document subtitle]

,TEST BANK FOR NURSING INTERVENTIONS AND CLINICAL SKILLS 7TH EDITION BY POTTER

Chapter 01: Using Evidence in Nursing Practice
Perry et al.: Nursing Interventions & Clinical Skills, 7th Edition


MULTIPLE CHOICE

1. A nursing educator is explaining how the best clinical practices are determined. Which
statement best explains the purpose of evidence-based practice?
a. It ensures that all patients receive holistic care.
b. It provides a definite reason for providing care in a specific manner.
c. It prevents errors when care is being delivered.
d. It guarantees that care delivered is based on research.
ANS: B
Evidence-based practice is the use of the current best evidence in making patient care
decisions. It applies to all types of health care professionals. Currently there is no method that
can ensure that all patients receive holistic care, that all errors can be prevented, or that a
guarantee exists that care given is based on research.

DIF: Cognitive Level: Understanding OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation

2. Which question is a problem-focused trigger for initiating the evidence-based practice method
in nursing care?
a. What is known about reduction of urinary tract infections in the older adult with
diabetes?
b. How can chronic pain best be described when the patient is nonverbal?
N
c. How long can an IV catheter remain in place in a patient with obesity?
d. What measures can the nurse take to reduce the rising incidence of urinary tract
infections on the older adult care unit?
ANS: D
Evidence-based practice (EBP) questions tend to arise from two sources: recurrent problems
or new knowledge. In the correct option, the increase in urinary tract infections indicates a
trend or recurring problem in a specific group of patients. The other questions are general
information questions, not based on what is happening in a specific area or to a group of
specific patients in an area or relating to an observed trend.

DIF: Cognitive Level: Applying OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation

3. What does the “I” indicate in a “PICO” question?
a. Intervention of interest
b. Incorporation of concepts
c. Implementation by nursing
d. Interest of personnel
ANS: A
The “I” stands for intervention of interest, meaning what the nurse hopes to use in practice
and believes is worthwhile or valuable. This could be a treatment for a specific type of wound
or an approach on how to teach food preparation for a patient with impaired sight.




TESTBANKWORLD.ORG

,TEST BANK FOR NURSING INTERVENTIONS AND CLINICAL SKILLS 7TH EDITION BY POTTER


DIF: Cognitive Level: Remembering OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation

4. Who will the clinical research nurse contact to search relevant databases in preparation for an
upcoming study?
a. The physician whose patients may be involved in the study
b. The medical librarian
c. The nurse manager of the unit where the study will be conducted
d. The director of nursing of the facility
ANS: B
The medical librarian is most knowledgeable regarding databases relevant to a study. The
other individuals do not have the knowledge regarding relevant databases.

DIF: Cognitive Level: Understanding OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation

5. Which database contains summaries of clinical guidelines and their development?
a. MEDLINE
b. CINAHL
c. Cochrane Database of Systematic Reviews
d. The National Guideline Clearinghouse
ANS: D
The National Guideline Clearinghouse is a database supported by the Agency for Healthcare
Research and Quality. It contains summaries of clinical guidelines for practice. MEDLINE is
a database for studies in medicN ine, nursing, dentistry, psychiatry, veterinary medicine, and
allied health. CINAHL (Cumulative Index of Nursing and Allied Health Literature) includes
studies in nursing, allied health, and biomedicine. The Cochrane Database Full text of
regularly updated systematic reviews prepared by the Cochrane Collaboration includes
completed reviews and protocols.

DIF: Cognitive Level: Remembering OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation

6. Which does the nurse researcher identify as the strongest type of research?
a. Randomized controlled trials
b. A qualitative study
c. A descriptive study
d. A case controlled study
ANS: A
Individual randomized controlled trials are close to the top of the research pyramid. Only
systematic reviews and meta-analyses are higher. This type of study tests an intervention
against the usual standard of care. The other types of studies are useful but do not give the
same type of information as a randomized controlled trial provides.

DIF: Cognitive Level: Remembering OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Assessment




TESTBANKWORLD.ORG

, TEST BANK FOR NURSING INTERVENTIONS AND CLINICAL SKILLS 7TH EDITION BY POTTER

7. What is the nurse attempting to determine when critiquing the evidence related to a PICOT
question?
a. The ethical conduct of the research the nurse read
b. The strength of the evidence found in the literature
c. If there are any experts in the clinical question needing to be researched
d. If the study demonstrates cost-effectiveness if a change in practice occurs
ANS: B
Once a literature search is complete and data are gathered about the question, it is time to
critique the evidence. Critiquing the evidence involves a systematic approach to looking at the
strength of the work reviewed and its relevance. The other questions are not applicable to
critiquing the evidence.

DIF: Cognitive Level: Understanding OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation

8. A nurse finds a cohort study comparing one group taking hormone treatment with another
group not taking hormone treatment to determine the incidence of changes in bone density of
the lower spine. What can the nurse imply from this study?
a. Low level of strength makes the study limited in value.
b. Moderate level of strength makes the study probably useful.
c. Opinions of the individuals in the cohort are not research.
d. This could be the basis for a Quality Improvement project.
ANS: B
A cohort study is Level 4 evidence as it is a single, non-experimental study. This moderate
level of evidence makes the study probably useful but the nurse should strive to find stronger
evidence. N
DIF: Cognitive Level: Applying OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Evaluation

9. Which question would be the best example of a knowledge-focused trigger for conducting an
evidence-based practice project?
a. What is the best method for treatment of leg swelling when a patient is taking
gabapentin (Neurontin)?
b. How can we decrease the incidence of skin cancer in adults over the age of 65?
c. What is the current evidence for improving oral intake for cancer patients with
stomatitis?
d. What is the maximal length of time our hospital allows irrigation kits to be used?
ANS: C
Evidence-based practice (EBP) questions tend to arise from two sources: recurrent problems
or new knowledge. In this example, the new knowledge that drives the question is the one
looking at current evidence. The other questions do not look at the newest knowledge to form
a question to research.

DIF: Cognitive Level: Analyzing OBJ: NCLEX: Safe and Effective Care Environment
TOP: Nursing Process: Implementation


MULTIPLE RESPONSE




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