AN EFFICIENT MARKET MAXIMIZES TOTAL CONSUMER AND
PRODUCER SURPLUS.
LEARNING OBJECTIVE
DEFINE ECONOMIC EFFICIENCY.
KEY POINTS
• ECONOMISTS ASSUME THAT FIRMS SEEK TO MAXIMIZE
THEIR PROFITS - DEFINED AS THE DIFFERENCE BETWEEN
TOTAL REVENUE AND TOTAL COST - WHILE CONSUMERS
SEEK TO MAXIMIZE THEIR UTILITY - WHICH IS ROUGHLY
DEFINED AS THE TOTAL SATISFACTION GAINED FROM
GOODS, SERVICES, OR ACTIONS.
• AN EFFICIENT ALLOCATION OF RESOURCES MAXIMIZES
TOTAL CONSUMER AND PRODUCER SURPLUS.
• BECAUSE THEY PRODUCE EFFICIENT OUTCOMES, THE
SEEMINGLY HAPHAZARD WORKINGS OF THE
MARKETPLACE CAN PROMOTE THE COMMON GOOD.
• EFFICIENCY IS BUT ONE OF MANY VYING GOALS IN AN
ECONOMIC SYSTEM, AND DIFFERENT NOTIONS OF
EFFICIENCY MAY BE COMPLEMENTARY OR MAY BE AT
ODDS.