ENG 1502 Assignment 2.

MODULE: FOUNDATIONS IN APPLIED ENGLISH LAUNGUAGE STUDIES – ENG 1502 ASSIGNMENT 2 – SEMESTER 2 UNIQUE NUMBER: ADVERTISEMENT IN “YOU MAGAZINE JUNE 2015” A. Vogel – Veg-Omega*3 INTRODUCTION 1. What is the purpose of the advertisement 2. The structure of the text 3. The audience 4. The tone 5. Linguistic features THE PURPOSE OF THE TEXT The purpose of this advertisement is to inform the public of a new product on the market. The speaker is educated and well informed about the new product and is transmitting his knowledge about the product to the reader. We can say that the speaker is behaving on a professional level. We can also assume that the speaker is highly educated from the text. He doesn’t give away anything about his own attitude or feelings about the product. He tries to convince the audience to change to this new product because of all the health benefits. It is also suitable for vegetarians. The language that he is using is standard English and he is referring to a few medical terms of the product that are familiar to readers that already use an Omega 3 supplement. We can assume that the audience of this text is well familiar with the Omega 3 supplements. The assumption comes from the words in the Text in This study source was downloaded by from CourseH on :00:24 GMT -06:00 bold and big words: “If your family already takes an Omega 3 supplement, Why should