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Minitrex Case study answered

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Case of 7 pages for the course Information Technology Systems at Information Technology Systems (Minitrex Case study)

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CRM at Minitrex


Name


Institutional Affiliation


Date

, Introduction


Customer relationship management (CRM) is a collection of processes, techniques, and

technology that organizations use to monitor and evaluate customer interaction and data

throughout their relationship with them. The more an organization handles its client relations, the

more effective it can be. CRM solutions boost profits by streamlining logistical procedures in the

administrative, marketing, and support departments, allowing one to concentrate on what matters

most: creating and sustaining customer relationships (Filimonova, 2020). CRM applications may

also offer comprehensive details on consumers' personal information, shopping experience,

purchasing habits, and concerns.


There are two different product lines at Minitrex, (insurance and financing). The insurance

division is split into industry-specific teams with the task of gaining in-depth business

knowledge and designing short-term insurance plans to satisfy the needs of clients. The financing

division's mission is provision of business sector financing options that are comparable with

those provided by major banks. The financing division's mission is provision of business sector

financing options that are comparable with those provided by major banks. Its goods and

customer support, like those of the insurance division, are planned and implemented by industry-

specific teams.

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Uploaded on
February 20, 2022
File latest updated on
February 20, 2022
Number of pages
7
Written in
2021/2022
Type
CASE
Professor(s)
Andrea
Grade
A+

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