CONFERENCE &
EVENT MANAGEMENT
DEMAND FOR CONFERENCE
BUSINESS
, DEMAND FOR CONFERENCE
BUSINESS
NEED FOR MARKET SEGMENTATION:
– Corporate – profit-making
– Association – non profit-making
Establishing market segments helps to further
identify venue categories
This categorisation of markets is specific to the
conference and event organisational management
Identifies individuals according to age, social
status etc…enabling specific sales & advertising
tools to be used
Enables conference & events sales team to
promote their venues
2 2
EVENT MANAGEMENT
DEMAND FOR CONFERENCE
BUSINESS
, DEMAND FOR CONFERENCE
BUSINESS
NEED FOR MARKET SEGMENTATION:
– Corporate – profit-making
– Association – non profit-making
Establishing market segments helps to further
identify venue categories
This categorisation of markets is specific to the
conference and event organisational management
Identifies individuals according to age, social
status etc…enabling specific sales & advertising
tools to be used
Enables conference & events sales team to
promote their venues
2 2
