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Case Digital business (DBUS)

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Case on Digital business

Institution
Course

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Digital Business:
marketing campaign
Rising first year students
entry grade

, Summary
01 Strategic analysis
02 Target segment
03 Propositions
04 Data management
05 Indicators
06 Costs
07 Roadmap

,1.
Strategic
analysis

, External analysis : PESTEL
POLITIC TECHNOLOGICAL
Importance Elections, Technology is One of the degrees
of education unstable trendy more technological
government



ECONOMIC ENVIRONMENTAL
Financial crisis of Teleco market: Studies of Mechanical
2008 still safe and well Engineering renewable Engineering or
relevant paid jobs degrees at energies Environmental
ETSIT-UPM Engineering before
Degrees mostly telecommunication
financed by engineering
public funds


Good reputation, Less prestigious Obligation to fulfill certain
attractive but than competences (ANECA,
high difficulty aeronautical EURACE...)
SOCIAL LEGAL

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Uploaded on
February 20, 2022
Number of pages
87
Written in
2021/2022
Type
CASE
Professor(s)
Angel h.
Grade
A+

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