EVENT MANAGEMENT
FUNDING OF EVENTS
&
Sponsorship
, INTRODUCTION
A successful event cannot happen
without adequate financial support so
that:
– There is no potential for failure:
Saving the organisation’s image and reputation
Not all events require enormous
investment for success especially the
ones done at a local level.
Financial viability is a key issue of any
feasibility study. 2
, BUDGETING
Careful budgeting is essential for any
event to work well:
– It helps making the event credible
– Budgeting helps in finding out what the
event needs
Provides monitoring through event planning
and implementation.
3