MICROSOFT CORPORATION
An Analysis on Strategic Position in Information Technology Market
,Contents
1. Abstract
2. Company overview
3. Microsoft Products
4. Analysis
PEST
5 Force Model
Generic Strategy
5. Research & Development
6. Marketing Strategy
7. Competitive Advantage
8. Strategic Position
9. Progress and Results
10. Customer Satisfaction
11. Over view of the Study
12. Mission, Vision & Slogan
13. Concluding Remarks
14. References
, Abstract
Microsoft Windows operating system was introduced in the market back in 1985. From the
beginning windows was one of the preferred operating system in the computer market and now
in 2017 there are more than 84.4% of Microsoft windows operating system users worldwide
on the other hand flagship products like MS office, Office dynamic 360, One note, One drive,
X box One are simply top of the customers mind and positioned top in the computer market.
Because of the brand value, customer loyalty and innovation. Now in this report we are
analyzing Microsoft corporation’s external factors of business environment through Michael
Porter’s (PEST & 5 Force) model and Generic Strategy to determine how Microsoft is able to
capture customers mind and strategic position in the information technology market though
technology firms are aggressive in terms of their rate of innovation. We have also used some
information of Microsoft’s marketing strategy, R&D, customer satisfaction level, progresses
and revenue to determine the competency level of Microsoft in IT market. And we have found
Microsoft products have unique features, their performance and quality of output delivered are
best and there is no product as effective and efficient as the Microsoft’s products. So,
Customers face difficulties in finding computer and network solutions that are as effective and
efficient as the Microsoft’s products. What is why today Microsoft Corporation is leading the
software market.
An Analysis on Strategic Position in Information Technology Market
,Contents
1. Abstract
2. Company overview
3. Microsoft Products
4. Analysis
PEST
5 Force Model
Generic Strategy
5. Research & Development
6. Marketing Strategy
7. Competitive Advantage
8. Strategic Position
9. Progress and Results
10. Customer Satisfaction
11. Over view of the Study
12. Mission, Vision & Slogan
13. Concluding Remarks
14. References
, Abstract
Microsoft Windows operating system was introduced in the market back in 1985. From the
beginning windows was one of the preferred operating system in the computer market and now
in 2017 there are more than 84.4% of Microsoft windows operating system users worldwide
on the other hand flagship products like MS office, Office dynamic 360, One note, One drive,
X box One are simply top of the customers mind and positioned top in the computer market.
Because of the brand value, customer loyalty and innovation. Now in this report we are
analyzing Microsoft corporation’s external factors of business environment through Michael
Porter’s (PEST & 5 Force) model and Generic Strategy to determine how Microsoft is able to
capture customers mind and strategic position in the information technology market though
technology firms are aggressive in terms of their rate of innovation. We have also used some
information of Microsoft’s marketing strategy, R&D, customer satisfaction level, progresses
and revenue to determine the competency level of Microsoft in IT market. And we have found
Microsoft products have unique features, their performance and quality of output delivered are
best and there is no product as effective and efficient as the Microsoft’s products. So,
Customers face difficulties in finding computer and network solutions that are as effective and
efficient as the Microsoft’s products. What is why today Microsoft Corporation is leading the
software market.
