Summary Business Plan Part 1 SWOT Analysis and Business
Plan Proposal
Assignment 5
Business Plan- Final
Strategic management Bus
599
Washington DC
Campus Strayer
University
, Table of Contents Page
I) .ExecutiveSummary…........................................................................................................5
II) .Company Description.......................................................................................................7
a.) Company Name, Mission, and Vision.......................................................................7
b.) Form of Business..........................................................................................................9
c.) Products and service...................................................................................................9
III) .Industry Analysis &
Trends.............................................................................................10
a.) Size and Growth Rate of Industry............................................................................10
b.) Supply and Distribution..............................................................................................14
c.) Regulation/ Certification.............................................................................................15
d.) Anticipated Changes and Trends in Industry............................................................15
IV) The Target Market
a.) Demographics/ Geographic.........................................................................................16
b.) Lifestyle and Psychographics.......................................................................................18
c.) Purchasing Patterns.......................................................................................................20
d.) Buying Sensitivities.......................................................................................................21
V) The Competition
a.) Competitive Position........................................................................................................22
b.) Market Share Distribution.............................................................................................23
c.) Future Competition........................................................................................................24
d.) Barriers to Entry............................................................................................................24
VI) Strategic Position & Risk Assessment
,a.) Strategic Position........................................................................................................25
b.) Risk Assessment &Mitigating Risks...........................................................................27
VII) Marketing Plan & Sale Strategy
a.) Company’s Message.....................................................................................................27
b.) Marketing Strategy......................................................................................................28
c.) Marketing Tactics.........................................................................................................29
d.) Online Marketing Tactics............................................................................................29
VIII) Operations
a.) Plant and Facilities.......................................................................................................32
b.) Manufacturing/Production Plan.................................................................................33
c.) Labor Requirements.....................................................................................................34
d.) Quality Control............................................................................................................35
e.) Equipment, Furniture & Inventory Management…................................................36
f.) Supply and Distribution...............................................................................................36
g.) Order Fulfillment and Customer Service...................................................................37
h.) Contingency Planning…...............................................................................................37
IX) Technology Plan
a.) Technology and Position.............................................................................................38
b.) Internet Goals...............................................................................................................39
c.) Software Needs.............................................................................................................41
d.) Hardware Needs & Telecommunication Needs........................................................41
e.) Technology Personnel Need.........................................................................................44
X) Management & Organization
, a.) Key Employees/ Board of Directors, and Staff........................................................45
b.) Competition and Incentives.........................................................................................46
c.) Organizational Chart…................................................................................................47
XI) Ethics & Social Responsibility
a.) Social Responsibility Goals........................................................................................47
b.) Code of Ethics...............................................................................................................49
c.) Social Responsibility Certifications...........................................................................51
d.) Community Involvement…........................................................................................52
XII) The Financials and The Management …( Marketing Budget,Income Statement,
Cash Flow Projection, Balance
Sheet…………………………………………………………
53
Appendix....................................................................................................................................58
References.................................................................................................................................62
I.)Executive Summary:
Heathy Drinks is known as a NAB company that produces solidified beverages, the two
Plan Proposal
Assignment 5
Business Plan- Final
Strategic management Bus
599
Washington DC
Campus Strayer
University
, Table of Contents Page
I) .ExecutiveSummary…........................................................................................................5
II) .Company Description.......................................................................................................7
a.) Company Name, Mission, and Vision.......................................................................7
b.) Form of Business..........................................................................................................9
c.) Products and service...................................................................................................9
III) .Industry Analysis &
Trends.............................................................................................10
a.) Size and Growth Rate of Industry............................................................................10
b.) Supply and Distribution..............................................................................................14
c.) Regulation/ Certification.............................................................................................15
d.) Anticipated Changes and Trends in Industry............................................................15
IV) The Target Market
a.) Demographics/ Geographic.........................................................................................16
b.) Lifestyle and Psychographics.......................................................................................18
c.) Purchasing Patterns.......................................................................................................20
d.) Buying Sensitivities.......................................................................................................21
V) The Competition
a.) Competitive Position........................................................................................................22
b.) Market Share Distribution.............................................................................................23
c.) Future Competition........................................................................................................24
d.) Barriers to Entry............................................................................................................24
VI) Strategic Position & Risk Assessment
,a.) Strategic Position........................................................................................................25
b.) Risk Assessment &Mitigating Risks...........................................................................27
VII) Marketing Plan & Sale Strategy
a.) Company’s Message.....................................................................................................27
b.) Marketing Strategy......................................................................................................28
c.) Marketing Tactics.........................................................................................................29
d.) Online Marketing Tactics............................................................................................29
VIII) Operations
a.) Plant and Facilities.......................................................................................................32
b.) Manufacturing/Production Plan.................................................................................33
c.) Labor Requirements.....................................................................................................34
d.) Quality Control............................................................................................................35
e.) Equipment, Furniture & Inventory Management…................................................36
f.) Supply and Distribution...............................................................................................36
g.) Order Fulfillment and Customer Service...................................................................37
h.) Contingency Planning…...............................................................................................37
IX) Technology Plan
a.) Technology and Position.............................................................................................38
b.) Internet Goals...............................................................................................................39
c.) Software Needs.............................................................................................................41
d.) Hardware Needs & Telecommunication Needs........................................................41
e.) Technology Personnel Need.........................................................................................44
X) Management & Organization
, a.) Key Employees/ Board of Directors, and Staff........................................................45
b.) Competition and Incentives.........................................................................................46
c.) Organizational Chart…................................................................................................47
XI) Ethics & Social Responsibility
a.) Social Responsibility Goals........................................................................................47
b.) Code of Ethics...............................................................................................................49
c.) Social Responsibility Certifications...........................................................................51
d.) Community Involvement…........................................................................................52
XII) The Financials and The Management …( Marketing Budget,Income Statement,
Cash Flow Projection, Balance
Sheet…………………………………………………………
53
Appendix....................................................................................................................................58
References.................................................................................................................................62
I.)Executive Summary:
Heathy Drinks is known as a NAB company that produces solidified beverages, the two
