BUS 235 INTRODUCTION TO MARKETING WEEK 1
Marketing has often been defined in terms of satisfying
customers’ needs and wants; however, marketing critics
argue that marketing can be unethical by creating needs
and wants that did not exist before. Marketing can
encourage customers to spend money on goods and
services the really do not need or want. Take a position on
the following ethical dilemma: Do you think marketing
merely reflects the needs and wants of consumers, or that
marketing creates unnecessary customers’ needs and
wants? Respond to at least two of your classmates’
postings
Marketing has often been defined in terms of satisfying
customers’ needs and wants; however, marketing critics
argue that marketing can be unethical by creating needs
and wants that did not exist before. Marketing can
encourage customers to spend money on goods and
services the really do not need or want. Take a position on
the following ethical dilemma: Do you think marketing
merely reflects the needs and wants of consumers, or that
marketing creates unnecessary customers’ needs and
wants? Respond to at least two of your classmates’
postings
