ECONOMICS
NOTES FOR
I.Com / FA / FSc / BA / BSc/ B.com / ADP /
BS / BBA / M BA / M.Com / ACCA
THEORY OF CUSTOMER BAHAVIOUR
Types of Utility
1. Form Utility: -
When utility is created and or added by changing the shape or
form of goods, it is form utility.
For Example: - When you cut down a tree and use the timber
to create pencils, paper, furniture, etc. The tree now becomes more
valuable to the customer.
2. Place Utility: -
Place Utility Having a product where customers can buy
it.
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