ECONOMICS
NOTES FOR
I.Com / FA / FSc / BA / BSc/ B.com / ADP /
BS / BBA / M BA / M.Com / ACCA
THEORY OF CUSTOMER BAHAVIOUR
Total Utility
Definition: -
Total utility is the amount of satisfaction (utility) obtained from
consuming a particular quantity of a good or service within a given
time period.
It is the sum of marginal utilities of each successive unit of
consumption.
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