TEST BANK FOR MARKETING
MANAGEMENT, 15TH EDITION. PHILIP
KOTLER
,Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. ________ is the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
3. Identify the correct statement about marketing management.
A) It is primarily concerned with the systematic gathering, recording, and analysis of data about
issues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products and services.
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
D) It is defined as the field that deals with planning and managing a business at the highest level of
corporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the means of achieving
desired responses from other parties.
Page: 5
E
4. A social definition of marketing says ________.
A) effective marketing requires companies to remove intermediaries to achieve a closer connection
with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs, and mass
distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and want
through creating, offering, and freely exchanging products and services of value with others
D) marketing is the process of extracting the maximum value from consumers to facilitate
corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the purchase of
products that might otherwise be unsought by the consumer
Page: 5
C
5. ________ goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
, C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on the production of
________.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide ________.
A) goods
B) experiences
C) events
D) services
E) information
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of
marketing a(n) ________.
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its
multicultural society in order to attract tourists is an example of ________ marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6
D
10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a
haunted house. Disney is marketing a(n) ________.
A) experience
B) service
, C) event
D) organization
E) good
Page: 6
A
11. Janet is very upset that she can't get tickets to the Rolling Stones concert because they are sold out.
Which of the following demand states applies to Janet's situation?
A) nonexistent demand
B) latent demand
C) full demand
D) unwholesome demand
E) overfull demand
Page: 8
E
12. Sales of woollen clothing usually increase during the winter season and decline thereafter. This is an
example of ________ demand.
A) irregular
B) declining
C) impulse
D) latent
E) negative
Page: 8
A
13. Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for
goods and services that use sustainable processes to help control pollution. This is an example of
________ for pollution.
A) declining demand
B) nonexistent demand
C) latent demand
D) negative demand
E) unwholesome demand
Page: 8
D
14. People in emerging countries today are becoming increasingly health conscious and are seeking
healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity
for marketers to exploit this ________ market.
A) demographic
B) business
C) need
D) geographic
E) service
Page: 8
C
MANAGEMENT, 15TH EDITION. PHILIP
KOTLER
,Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. ________ is the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
3. Identify the correct statement about marketing management.
A) It is primarily concerned with the systematic gathering, recording, and analysis of data about
issues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products and services.
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
D) It is defined as the field that deals with planning and managing a business at the highest level of
corporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the means of achieving
desired responses from other parties.
Page: 5
E
4. A social definition of marketing says ________.
A) effective marketing requires companies to remove intermediaries to achieve a closer connection
with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs, and mass
distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and want
through creating, offering, and freely exchanging products and services of value with others
D) marketing is the process of extracting the maximum value from consumers to facilitate
corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the purchase of
products that might otherwise be unsought by the consumer
Page: 5
C
5. ________ goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
, C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on the production of
________.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide ________.
A) goods
B) experiences
C) events
D) services
E) information
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of
marketing a(n) ________.
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its
multicultural society in order to attract tourists is an example of ________ marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6
D
10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a
haunted house. Disney is marketing a(n) ________.
A) experience
B) service
, C) event
D) organization
E) good
Page: 6
A
11. Janet is very upset that she can't get tickets to the Rolling Stones concert because they are sold out.
Which of the following demand states applies to Janet's situation?
A) nonexistent demand
B) latent demand
C) full demand
D) unwholesome demand
E) overfull demand
Page: 8
E
12. Sales of woollen clothing usually increase during the winter season and decline thereafter. This is an
example of ________ demand.
A) irregular
B) declining
C) impulse
D) latent
E) negative
Page: 8
A
13. Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for
goods and services that use sustainable processes to help control pollution. This is an example of
________ for pollution.
A) declining demand
B) nonexistent demand
C) latent demand
D) negative demand
E) unwholesome demand
Page: 8
D
14. People in emerging countries today are becoming increasingly health conscious and are seeking
healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity
for marketers to exploit this ________ market.
A) demographic
B) business
C) need
D) geographic
E) service
Page: 8
C
