, Praise for They Ask, You Answer
“I'm a marketing agency owner and read a lot of books about
marketing and sales. They Ask, You Answer is the best thing I've
read on the topics of content and inbound marketing. I've bought
over 60 copies of this book over the past few months and have been
sending them to clients and prospective customers simply because
no one has done a better job than Marcus at explaining content and
inbound marketing in a way that the average person can grasp.
[They Ask, You Answer ] should be required reading for any modern
CMO, marketing director, or VP of sales.”
–Joe Sullivan, Founder, Gorilla 76
“I just wanted to pass along a huge thank you. I just finished
reading your book They Ask, You Answer, and it has left me as
inspired as I was 12 years ago when I started my company. I read it
in less than a day, brainstormed our first 80 topics, and also wrote
our first 1,400-word piece on top five problems the same day. This is
such a great way to be seen as experts in our field and I can't believe
we didn't think of it. We do a great job showing our expertise over
the phone, but most people don't call. This WILL change their
impression of us without a phone call. Thank you again; you have
no idea how much this means for our company, my employees, and
their families.”
–Greg Knighton, Owner, Beyond the Office Door
“I rarely get ‘ga-ga' over an author or a specific book (though I love
to read and have my favorite authors). But after finishing They Ask,
You Answer over the weekend, I felt compelled to connect with you.
I started thinking about what impact this information could have on
my own business and how I can bring it to other small businesses.
As of right now, I typically offer straight-up copywriting and writing
coaching to clients. But I just spent 90 minutes with my business
coach, hashing out how I can pull your principles into what I do
,with clients. (She bought your book, too, on my recommendation.
We were literally paging through the book to gather ideas and
insight during our call.)”
–Abby M. Herman, Write Solutions
“I love that you put the reader into the right frame of mind, almost
immediately. I love that you establish the baseline of what it takes
to be great. I love that you have the stats that reinforce the message.
And I love your ability as a storyteller and your desire to include
your own personal examples as well as other related examples. In
short: I love it.”
–David Moreland, Professor, Lawrence Kinlin School of Business
“I've finished your book yesterday. Brilliant read, and thank you
very much. But what a pain! It has changed my perception on
things, so today I am working on my own company already, taking
your advice on board.”
–Lukas Brzozowski, Solobirch
“They Ask, You Answer is now my bible in developing an updated
strategy game plan for my agency.”
–Matt Jacoby, Octave Media
“They Ask, You Answer offers the most polished presentation of
Marcus' philosophy and processes. It's also one of the most
transparent content marketing books I've read. Marcus doesn't hold
anything back in [They Ask, You Answer]. He candidly discusses
pricing and disclosure strategies, qualifying prospects, handling
disruptive competitors, and involving his sales staff in the content
creation process. It is as close as you can get to sitting next to
Marcus in first class and chatting on a coast-to-coast flight. It
brought back all of lessons I had learned in retail . . . the basics that
most businesses neglect. (And that most big agencies can't
comprehend.) As a lover of carefully written, savvy, helpful
nonfiction, I just wanted to share my respect for the freshness and
relevance of your book.”
, –Roger C. Parker
“I came across They Ask, You Answer and [have] been able to
massively increase the value I offer my customers. I've had a few big
projects this year, and in every case, I've advocated a They Ask, You
Answer approach to content marketing. I've managed to sell
education centers to a number of big B2B clients, and they're all
thrilled with the results they're seeing. My reputation as a content
writer has sky-rocketed, I'm getting far more business via word of
mouth, and my clients are doing better in terms of their customer
care and their organic SEO results. I'm able to walk into
introductory meetings confidently now, knowing I have a tried and
tested content marketing strategy to sell. So, thank you.”
–Lorrie Hartshorn, Freelance Copywriter
“Excellent book and sound advice that goes beyond the content
marketing buzzword and focuses on providing value-first advice for
people who are doing their pre-purchase research. I especially
appreciated the strategies shared for getting the Sales team involved
in what it typically viewed as ‘marketing's job.' The author lays out a
great process for winning them over and getting them actively
producing content of value to the company's prospects and
customers.”
–Don the Idea Guy
“This is a beautiful perspective. Rather than the typical ‘pump out
more content' advice I read every day, this book is all about helping
customers. It gives you one of those ‘duh' moments where you say,
‘If I am producing educational content that answers questions from
customers, it will attract people to our company because we're
genuinely serving them.' This book centers on the idea that
education and helping is the place your content should come from.
It's refreshing after reading so many books that focus on vanity
metrics like number of likes and shares. There are lots of great case
studies in the book, even for companies who are in seemingly
commodity-based spaces.”
“I'm a marketing agency owner and read a lot of books about
marketing and sales. They Ask, You Answer is the best thing I've
read on the topics of content and inbound marketing. I've bought
over 60 copies of this book over the past few months and have been
sending them to clients and prospective customers simply because
no one has done a better job than Marcus at explaining content and
inbound marketing in a way that the average person can grasp.
[They Ask, You Answer ] should be required reading for any modern
CMO, marketing director, or VP of sales.”
–Joe Sullivan, Founder, Gorilla 76
“I just wanted to pass along a huge thank you. I just finished
reading your book They Ask, You Answer, and it has left me as
inspired as I was 12 years ago when I started my company. I read it
in less than a day, brainstormed our first 80 topics, and also wrote
our first 1,400-word piece on top five problems the same day. This is
such a great way to be seen as experts in our field and I can't believe
we didn't think of it. We do a great job showing our expertise over
the phone, but most people don't call. This WILL change their
impression of us without a phone call. Thank you again; you have
no idea how much this means for our company, my employees, and
their families.”
–Greg Knighton, Owner, Beyond the Office Door
“I rarely get ‘ga-ga' over an author or a specific book (though I love
to read and have my favorite authors). But after finishing They Ask,
You Answer over the weekend, I felt compelled to connect with you.
I started thinking about what impact this information could have on
my own business and how I can bring it to other small businesses.
As of right now, I typically offer straight-up copywriting and writing
coaching to clients. But I just spent 90 minutes with my business
coach, hashing out how I can pull your principles into what I do
,with clients. (She bought your book, too, on my recommendation.
We were literally paging through the book to gather ideas and
insight during our call.)”
–Abby M. Herman, Write Solutions
“I love that you put the reader into the right frame of mind, almost
immediately. I love that you establish the baseline of what it takes
to be great. I love that you have the stats that reinforce the message.
And I love your ability as a storyteller and your desire to include
your own personal examples as well as other related examples. In
short: I love it.”
–David Moreland, Professor, Lawrence Kinlin School of Business
“I've finished your book yesterday. Brilliant read, and thank you
very much. But what a pain! It has changed my perception on
things, so today I am working on my own company already, taking
your advice on board.”
–Lukas Brzozowski, Solobirch
“They Ask, You Answer is now my bible in developing an updated
strategy game plan for my agency.”
–Matt Jacoby, Octave Media
“They Ask, You Answer offers the most polished presentation of
Marcus' philosophy and processes. It's also one of the most
transparent content marketing books I've read. Marcus doesn't hold
anything back in [They Ask, You Answer]. He candidly discusses
pricing and disclosure strategies, qualifying prospects, handling
disruptive competitors, and involving his sales staff in the content
creation process. It is as close as you can get to sitting next to
Marcus in first class and chatting on a coast-to-coast flight. It
brought back all of lessons I had learned in retail . . . the basics that
most businesses neglect. (And that most big agencies can't
comprehend.) As a lover of carefully written, savvy, helpful
nonfiction, I just wanted to share my respect for the freshness and
relevance of your book.”
, –Roger C. Parker
“I came across They Ask, You Answer and [have] been able to
massively increase the value I offer my customers. I've had a few big
projects this year, and in every case, I've advocated a They Ask, You
Answer approach to content marketing. I've managed to sell
education centers to a number of big B2B clients, and they're all
thrilled with the results they're seeing. My reputation as a content
writer has sky-rocketed, I'm getting far more business via word of
mouth, and my clients are doing better in terms of their customer
care and their organic SEO results. I'm able to walk into
introductory meetings confidently now, knowing I have a tried and
tested content marketing strategy to sell. So, thank you.”
–Lorrie Hartshorn, Freelance Copywriter
“Excellent book and sound advice that goes beyond the content
marketing buzzword and focuses on providing value-first advice for
people who are doing their pre-purchase research. I especially
appreciated the strategies shared for getting the Sales team involved
in what it typically viewed as ‘marketing's job.' The author lays out a
great process for winning them over and getting them actively
producing content of value to the company's prospects and
customers.”
–Don the Idea Guy
“This is a beautiful perspective. Rather than the typical ‘pump out
more content' advice I read every day, this book is all about helping
customers. It gives you one of those ‘duh' moments where you say,
‘If I am producing educational content that answers questions from
customers, it will attract people to our company because we're
genuinely serving them.' This book centers on the idea that
education and helping is the place your content should come from.
It's refreshing after reading so many books that focus on vanity
metrics like number of likes and shares. There are lots of great case
studies in the book, even for companies who are in seemingly
commodity-based spaces.”
