MNG3702
ASSIGNMENT 2
SEMESTER 1
YEAR 2022
, TABLE OF CONTENTS
1.1. Draw a strategic map for Eli Lilly and Company, using the information provided. In your
strategic map, you should use the dimensions of Kaplan and Norton’s Balanced Scorecard and
indicate appropriate strategic objectives for each dimension thereof. (12 marks, of which one
mark will be awarded for each dimension of the Balanced Scorecard and two marks for an
appropriate indication of strategic objectives)........................................................................................ 3
2.1. An organisation such as Eli Lilly would not have been as successful without its capability
to maintain its competitive advantage. Explain how organisational learning can assist Eli Lilly in
overcoming the threat of generic pharmaceuticals. In your answer, you need to explain the
organisational learning process and apply it to the company. (6 marks, of which one mark will be
awarded for explaining each phase of the process and one mark for the appropriate application
of each phase to the case) ....................................................................................................................... 4
3.1. In the light of Eli Lilly’s response to COVID-19, make a judgement in terms of the
absorptive capacity of the company. In your answer, you need to explain the dimensions that
determine the absorptive capacity of an organisation, evaluate Eli Lilly in terms of each
dimension and then reach a conclusion with regards to the company’s absorptive capacity. (10
marks, of which one mark will be awarded to the correct explanation of each dimension, one
mark to the correct application of each dimension to Eli Lilly and 2 marks for making a
judgement) .................................................................................................................................................. 5
4.1. Explain how the Strategic Execution Framework (SEF) can help a company in strategy
implementation and deployment. ............................................................................................................. 7
4.2. Application of six domains of the Strategic Execution Framework to Eli Lilly ....................... 7
5.1. Explain the leadership practices for Eli Lilly’s Board of Directors in resource allocation. (6
marks, of which 1 mark will be awarded for the identification of the leadership practice and 1
mark for the correct application to the case) .......................................................................................... 9
6.1. Edward Hall developed the iceberg analogy of organisational culture. Apply the various
layers of his analogy to Eli Lilly. In your answer, you need to explain each layer of the iceberg
analogy and apply each layer to the case with appropriate examples. (9 marks, of which 1 mark
is awarded to the correct explanation of each level, and two marks are awarded to the correct
application to the case and provision of appropriate examples) ....................................................... 10
7.1. Strategic leaders have a responsibility towards a number of key stakeholders namely
employees, clients and customers, business partners, the social environment, the natural
environment, shareholders and government. Identify an example from the Eli Lilly case that
demonstrate their leader’s responsibility towards the social environment ...................................... 11
8. Organisational structures are dynamic and involves behaviour patterns.’ .............................. 12
9. References ........................................................................................................................................ 12
ASSIGNMENT 2
SEMESTER 1
YEAR 2022
, TABLE OF CONTENTS
1.1. Draw a strategic map for Eli Lilly and Company, using the information provided. In your
strategic map, you should use the dimensions of Kaplan and Norton’s Balanced Scorecard and
indicate appropriate strategic objectives for each dimension thereof. (12 marks, of which one
mark will be awarded for each dimension of the Balanced Scorecard and two marks for an
appropriate indication of strategic objectives)........................................................................................ 3
2.1. An organisation such as Eli Lilly would not have been as successful without its capability
to maintain its competitive advantage. Explain how organisational learning can assist Eli Lilly in
overcoming the threat of generic pharmaceuticals. In your answer, you need to explain the
organisational learning process and apply it to the company. (6 marks, of which one mark will be
awarded for explaining each phase of the process and one mark for the appropriate application
of each phase to the case) ....................................................................................................................... 4
3.1. In the light of Eli Lilly’s response to COVID-19, make a judgement in terms of the
absorptive capacity of the company. In your answer, you need to explain the dimensions that
determine the absorptive capacity of an organisation, evaluate Eli Lilly in terms of each
dimension and then reach a conclusion with regards to the company’s absorptive capacity. (10
marks, of which one mark will be awarded to the correct explanation of each dimension, one
mark to the correct application of each dimension to Eli Lilly and 2 marks for making a
judgement) .................................................................................................................................................. 5
4.1. Explain how the Strategic Execution Framework (SEF) can help a company in strategy
implementation and deployment. ............................................................................................................. 7
4.2. Application of six domains of the Strategic Execution Framework to Eli Lilly ....................... 7
5.1. Explain the leadership practices for Eli Lilly’s Board of Directors in resource allocation. (6
marks, of which 1 mark will be awarded for the identification of the leadership practice and 1
mark for the correct application to the case) .......................................................................................... 9
6.1. Edward Hall developed the iceberg analogy of organisational culture. Apply the various
layers of his analogy to Eli Lilly. In your answer, you need to explain each layer of the iceberg
analogy and apply each layer to the case with appropriate examples. (9 marks, of which 1 mark
is awarded to the correct explanation of each level, and two marks are awarded to the correct
application to the case and provision of appropriate examples) ....................................................... 10
7.1. Strategic leaders have a responsibility towards a number of key stakeholders namely
employees, clients and customers, business partners, the social environment, the natural
environment, shareholders and government. Identify an example from the Eli Lilly case that
demonstrate their leader’s responsibility towards the social environment ...................................... 11
8. Organisational structures are dynamic and involves behaviour patterns.’ .............................. 12
9. References ........................................................................................................................................ 12
