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Summary MANAGERIAL ECONOMICS

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INTRODUCTION TO MANAGERIAL ECONOMICS

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MANAGERIAL ECONOMICS
Managerial economics is used to find a rational solution to problems faced
by firms. These problems include issues around demand, cost, production,
marketing, and it is used also for future planning. The best thing about
managerial economics is that it has a logical solution to almost every
problem that may arise during business management and that too by
sticking to the microeconomic policies of the firm.

When we talk of managerial economics as a subject, it is a branch of
management studies that emphasizes solving business problems using
theories of micro and macroeconomics. Spencer and Siegelman have
defined the subject as “the integration of economic theory with business
practice to facilitate decision making and planning by management.” The
study of managerial economics helps the students to enhance their
analytical skills, developing a mindset that enables them to find rational
solutions
Managerial economics is defined as the branch of economics
which deals with the application of various concepts, theories,
methodologies of economics to solve practical problems in
business management. It is also reckoned as the amalgamation of
economic theories and business practices to ease the process of decision
making. Managerial economics is also said to cover the gap between the
problems of logic and problems of policy.
According to Floyd E. Gillis, “Managerial Economics deals almost
exclusively with those business situations that can be quantified and
dealt with in a model or at least approximated quantitatively.”

, Nature of Managerial Economics:
Managerial economics is a science applied to decision making. It
bridges the gap between abstract theory and managerial practice. It
concentrates more on the method of reasoning. In short, managerial
economics is “Economics applied in decision making”.
Decision Making:
Managerial economics is supposed to enrich the conceptual and
technical skill of a manager. It is concerned with economic behaviour
of the firm. It concentrates on the decision process, decision model
and decision variables at the firm level. It is the application of
economic analysis to evaluate business decisions

The primary function of a manager in business organisation is
decision making and forward planning under uncertain business
conditions. Some of the important management decisions are
production decision, inventory decision, cost decision, marketing
decision, financial decision, personnel decision and miscellaneous
decisions. One of the hallmarks of a good executive is the ability to
take quick decision. He must have the clarity of goals, use all the
information he can get, weigh pros and cons and make fast decisions.

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