BST 322 / BST322 Introduction to Business (SOPHIA )Milestone 2 - Latest 2021

BST 322 / BST322 Introduction to Business (SOPHIA )Milestone 2 - Latest 2021 You passed this Milestone 23 questions were answered correctly. 0 questions were answered incorrectly. Which of the following is true about brand collateral? CONCEPT Packaging 2 A company created its own social media space called The Lounge, which included an interactive website with contests and forums for customers to talk about their own experiences with the company's products. Which of the following does this scenario illustrate? CONCEPT nique Branding 3 Which of the following parts of a product's distribution channel interacts with consumers? CONCEPT Place 4 Which of the following is NOT an example of false advertising? CONCEPT Truth in Advertising 5 Which statement best describes push marketing? CONCEPT Push and Pull Marketing 6 A company legally protected its name, logo and symbols to ensure none of these elements could be copied. Which of the following does this scenario describe? CONCEPT Basics of Branding 7 Which of the following is a specialty good? CONCEPT Product 8 Which of the following is true about marketing? • Is used more for increasing the demand for a product than its supply CONCEPT Basics of Marketing Which of the following best describes relationship marketing? CONCEPT Evolution of Marketing 10 When an environmental group accused a local energy company of illegally dumping waste in a river, the company spokesperson released a statement that defended the energy company's actions by denying that they had any responsibility to keep the river clean. Which social responsibility stance below did the energy company take? CONCEPT Ethics and Marketing 11 Which of the following is NOT a characteristic of marketing services? • Emphasizes the similarity to competitor's offerings CONCEPT Markets in Marketing 12 Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work? CONCEPT Consumer Behavior A software company made a new game. The company first determined all males would be interested in the game but then narrowed their focus to all teenage boys interested in martial arts games. Which of the following does this scenario illustrate? CONCEPT Marketing Strategy Which of the following is a problem a company may face when integrating technology into its marketing strategies? NCEPT Technology and Marketing 15 An office supply company created a new office organization product. Its customers have very little knowledge about the product, and the company is willing to modify the product to adjust to the market. Which phase of the product lifecycle below does the scenario describe? CONCEPT Product Life Cycle 16 Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process? • Allow customers to describe their travel experiences on the website CONCEPT Consumer Buying Process 17 Which statement is an example of the threat component of a SWOT analysis? CONCEPT The Marketing Plan 18 A clothing manufacturer uses various fabrics, threads and buttons to produce men's shirts to sell to consumers. Which item within the scenario is NOT considered to be an industrial good? CONCEPT Markets in Marketing 19 A company's marketing focus changes in which of the following ways when it uses a consumer-focused marketing mix? CONCEPT Consumer-Focused Marketing Mix 20 Management at a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate? • Maturity CONCEPT Product Life Cycle 21 A company selling a new product would consider using a skimming pricing strategy for which of the following reasons? CONCEPT Price 22 Which of the following is an activity a company performs to promote a product or service? CONCEPT Promotion 23 A cereal company started advertising its products as "gluten free" when consumers began avoiding products that contain gluten. The cereals the company produced had never contained gluten. Which of the following does this scenario demonstrate?