lOMoARcPSD|3013804
Project 3 - This course was revamped and this is the new
assignment.
Cybersecurity in Business and Industry (University of Maryland Global Campus)
Risk Management Strategy
, lOMoARcPSD|3013804
RUNNING HEAD: RISK MANAGEMENT STRATEGY FOR AMAZON
RISK MANAGEMENT STRATEGY FOR AMAZON
Name
, lOMoARcPSD|3013804
2
RISK MANAGEMENT STRATEGY FOR AMAZON
Executive Summary
Amazon began as an online book store in 1994. It was the brain child of Jeff Bezos. His
motto was to “get big fast”. Jeff Bezos realized the untapped potential of the internet when he
realized that the growth rate of the internet was 2300% (GreyB, 2018) and determined that books
would sell really well online. Amazon’s headquarters are located in Seattle, Washington, USA
(Yarrow, 2013). Amazon also recently announced the location of their new headquarters when
they chose New York City and Crystal City in Northern Virginia. Amazon will invest $5 Billion
in these new sites and will create 50,000 new jobs (Youn & Dunn, 2018).
The company’s earliest days were spent in a garage. Investors were skeptical about
Amazon and thought it was just a dot com fad which would eventually go bust. They were wrong
and now Amazon is a giant and that too in not just one industry. Rather they sell any product
imaginable and provide a variety of services (DePillis & Sherman, 2018).
Amazon went public in 1997 where they raised $54 million giving the company a market
value of $438 million (Wilhelm, 2017). In 1998, Amazon went beyond just selling books to
selling music CDs and then later also added toys, electronics and tools. Amazon released the
Kindle e-reader in 2007 and the Kindle Fire in 2011. Amazon launched a cloud computing
service in 2006, a studio in 2010, and in 2013 launched an online marketplace for art. Amazon
has also acquired various companies over the years such as Zappos, Twitch.tv, IMDB.com,
Alexa.com, Audible.com, Annapurna labs, AbeBooks, Goodreads, Kiva Systems (now called
Amazon Robotics), Whole Foods Market, Ring and many more (Tarver, 2018).
Jeff Bezos has divided the business into three sectors, marketplace, prime and Amazon
web services (AWS). He calls them the three pillars of the business (Kim, 2017). It is true that
Project 3 - This course was revamped and this is the new
assignment.
Cybersecurity in Business and Industry (University of Maryland Global Campus)
Risk Management Strategy
, lOMoARcPSD|3013804
RUNNING HEAD: RISK MANAGEMENT STRATEGY FOR AMAZON
RISK MANAGEMENT STRATEGY FOR AMAZON
Name
, lOMoARcPSD|3013804
2
RISK MANAGEMENT STRATEGY FOR AMAZON
Executive Summary
Amazon began as an online book store in 1994. It was the brain child of Jeff Bezos. His
motto was to “get big fast”. Jeff Bezos realized the untapped potential of the internet when he
realized that the growth rate of the internet was 2300% (GreyB, 2018) and determined that books
would sell really well online. Amazon’s headquarters are located in Seattle, Washington, USA
(Yarrow, 2013). Amazon also recently announced the location of their new headquarters when
they chose New York City and Crystal City in Northern Virginia. Amazon will invest $5 Billion
in these new sites and will create 50,000 new jobs (Youn & Dunn, 2018).
The company’s earliest days were spent in a garage. Investors were skeptical about
Amazon and thought it was just a dot com fad which would eventually go bust. They were wrong
and now Amazon is a giant and that too in not just one industry. Rather they sell any product
imaginable and provide a variety of services (DePillis & Sherman, 2018).
Amazon went public in 1997 where they raised $54 million giving the company a market
value of $438 million (Wilhelm, 2017). In 1998, Amazon went beyond just selling books to
selling music CDs and then later also added toys, electronics and tools. Amazon released the
Kindle e-reader in 2007 and the Kindle Fire in 2011. Amazon launched a cloud computing
service in 2006, a studio in 2010, and in 2013 launched an online marketplace for art. Amazon
has also acquired various companies over the years such as Zappos, Twitch.tv, IMDB.com,
Alexa.com, Audible.com, Annapurna labs, AbeBooks, Goodreads, Kiva Systems (now called
Amazon Robotics), Whole Foods Market, Ring and many more (Tarver, 2018).
Jeff Bezos has divided the business into three sectors, marketplace, prime and Amazon
web services (AWS). He calls them the three pillars of the business (Kim, 2017). It is true that
