Strategic PlanningMNG3701Semesters 1 & 2.

MO0
01/
3/2
016




*



MO001/
3/2016


St
rat
egi
cPl
anni
ng
MNG3701


Semest
ers1&2

Depar
tmentofBusi
nessManagement

I
MPOR
TAN
TIN
FOR
MAT
ION
:
N
ote
:Th
i
sisanon
l
in
emodul
e,
th
ere
for
e,y
ourmo
dulei
sava
il
ab
leonmyUn
i
sa.Ho
wever
,i
nor
dert
o
su
ppo
rtyo
uiny
ourl
ea
rni
ngpr
oces
s,y
ouwi
lal
sorec
ei
veth
ele
a r
ni
ngun
it
si
npri
n
tfo
rmat
.

, MO0
01/
3/2
016




CONTE
NTS


MODUL
EOVE
RVI
EW
8

1.LE
ARNI
NGUNI
T1:I
NTRODUCTI
ONTOSTRATE
GICMANAGE
MENT
18
1
.1 L
ear
nin
gou
tcome
s
1
8
1
.2 Ke
ycon
cep
ts
1
9
1
.3 I
ntr
odu
cti
on
2
0
1
.4 Th
eor
igi
nsa
nde
vol
uti
onofs
tra
teg
y
2
0
1
.5 Th
econ
cep
tofs
tra
teg
y
2
2
1
.6 St
rat
egi
cpl
ann
ing
2
4
1
.6.
1De
cid
ingont
hef
utu
reoft
heo
rga
nis
ati
on
2
5
1
.6.
2An
aly
sin
gth
eor
gan
isa
tion
'se
xte
rna
lan
din
ter
nal
env
ir
onme
nts
2
5
1
.6.
3Se
lec
ti
ngop
tima
lcomp
eti
ti
ves
tra
teg
ies–s
tra
teg
icc
hoi
ce
2
5
1
.7 St
rat
egi
cma
nag
eme
nt:
thet
rad
iti
ona
lpr
oce
ssp
ers
pec
ti
ve
2
6
1
.7.
1In
trod
uct
ion
2
6

,1
.7.
2Th
est
rat
egi
cma
nag
eme
ntp
roc
ess
2
6
1
.8 Th
epr
act
ic
epe
rsp
ect
iv
eofs
tra
teg
icma
nag
eme
nt
2
9
1
.8.
1In
trod
uct
ion
2
9
1
.8.
2Ne
wpe
rsp
ect
iv
esons
tra
teg
icma
nag
eme
nt:
str
ate
gy-
as-
pra
cti
ce
3
0
1
.9 Re
lev
antc
onc
ept
sins
tra
teg
icma
nag
eme
nt
3
2
1
.9.
1St
rat
egi
cal
i
gnme
nt
3
2
1
.9.
2St
rat
egya
ndt
hequ
estf
oras
ust
ain
abl
ecomp
eti
ti
vea
dva
nta
ge
3
3
1
.9.
3Bu
sin
essmod
els
3
4
1
.10Th
ena
tur
eofs
tra
teg
icd
eci
si
ons
3
5
1
.11L
eve
lsofs
tra
teg
yinor
gan
isa
tion
s
3
6
1
.12I
mpor
tan
ceofs
tra
teg
icma
nag
eme
nt:
ben
efi
tsa
ndr
is
ks
3
8
1
.13Te
stsf
orawi
nni
ngs
tra
teg
y
3
9
1
.14Su
mma
ry
4
0
1
.15Di
scu
ssi
onqu
est
ion
s
4
0
1
.16Re
fer
enc
es
4
1

L
EARNINGUNI
T2:STRATE
GICMANAGE
MENT:THEPROCE
SSAND
PRACTI
CE

, PERSPE
CTI
VESOFSTRATE
GY
43


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