MM 1203 Chapter 1_version1.

Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if
the statement is false.
1) Marketing is an activity that only large firms with
specialized departments can execute.

⊚ true
⊚ false




2) The marketing plan is broken down into various promoted, and how it will
components—how the product or service will be conceived or get to the consumer.
designed, how much it should cost, where and how it will be

⊚ true
⊚ false




Version 1 1

,3) Understanding the marketplace and especially a
consumer's needs and wants, is fundamental to marketing
success.

⊚ true
⊚ false




Version 1 2

,4) In their battle for chocolate lovers, companies like companies do this in order
Godiva and Hershey's would divide the population into to satisfy different
different categories of consumers, for example, those looking consumer needs and wants.
for a quick energy boost versus those looking for a gift. The

⊚ true
⊚ false




Version 1 3

, 5) The four Ps of the marketing mix are product,
promotion, planning, and place.

⊚ true
⊚ false




Version 1 4