9/15/2020 Assignment Print View
1. Award: 10.00 points
Marketing is an activity that only large firms with specialized departments can execute.
True
False
Marketing activities can be performed by organizations of all sizes and also by individuals.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
2. Award: 10.00 points
The marketing plan is broken down into various components—how the product or service will be
conceived or designed, how much it should cost, where and how it will be promoted, and how it will get
to the consumer.
True
False
The marketing plan is broken down into various components—how the product or service will be
conceived or designed, how much it should cost, where and how it will be promoted, and how it will get
to the consumer.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 1/98
,9/15/2020 Assignment Print View
3. Award: 10.00 points
Understanding the marketplace and especially a consumer's needs and wants, is fundamental to
marketing success.
True
False
Marketing is about satisfying customer needs and wants, which is fundamental to marketing success.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
4. Award: 10.00 points
In their battle for chocolate lovers, companies like Godiva and Hershey's would divide the population
into different categories of consumers, for example, those looking for a quick energy boost versus
those looking for a gift. The companies do this in order to satisfy different consumer needs and wants.
True
False
As Godiva and Hershey's battle for chocolate lovers, they would divide the population into a host of
categories, for example, luxury versus cost-conscious consumers, service-oriented versus self-service
consumers, those who purchase chocolates for a quick energy-boosting snack versus those who
purchase it as a reward for a hard day's work or as a gift for a friend or loved one.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 2/98
,9/15/2020 Assignment Print View
5. Award: 10.00 points
The four Ps of the marketing mix are product, promotion, planning, and place.
True
False
The four Ps of the marketing mix are product, price, place, and promotion.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
6. Award: 10.00 points
Without a strong and efficient marketing channel system, merchandise isn't available when customers
want it.
True
False
Marketing channel management, also known as supply chain management, is the set of approaches
and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers,
warehouses, stores, and other firms involved in the transaction (e.g., transportation companies) into a
seamless value chain in which merchandise is produced and distributed in the right quantities, to the
right locations, and at the right time, while minimizing systemwide costs and satisfying the service levels
required by the customers.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 3/98
, 9/15/2020 Assignment Print View
7. Award: 10.00 points
Tide laundry detergent is an example of a good.
True
False
Goods are items that you can physically touch.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
8. Award: 10.00 points
When a manufacturer sells truck and car parts to Toyota, this is an example of B2C marketing.
True
False
The auto parts manufacturer and Toyota are both businesses. The process of selling merchandise or
services from one business to another is called business-to-business (B2B) marketing, whereas the
process by which businesses sell to consumers is known as business-to-consumer (B2C) marketing.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 4/98
1. Award: 10.00 points
Marketing is an activity that only large firms with specialized departments can execute.
True
False
Marketing activities can be performed by organizations of all sizes and also by individuals.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
2. Award: 10.00 points
The marketing plan is broken down into various components—how the product or service will be
conceived or designed, how much it should cost, where and how it will be promoted, and how it will get
to the consumer.
True
False
The marketing plan is broken down into various components—how the product or service will be
conceived or designed, how much it should cost, where and how it will be promoted, and how it will get
to the consumer.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 1/98
,9/15/2020 Assignment Print View
3. Award: 10.00 points
Understanding the marketplace and especially a consumer's needs and wants, is fundamental to
marketing success.
True
False
Marketing is about satisfying customer needs and wants, which is fundamental to marketing success.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
4. Award: 10.00 points
In their battle for chocolate lovers, companies like Godiva and Hershey's would divide the population
into different categories of consumers, for example, those looking for a quick energy boost versus
those looking for a gift. The companies do this in order to satisfy different consumer needs and wants.
True
False
As Godiva and Hershey's battle for chocolate lovers, they would divide the population into a host of
categories, for example, luxury versus cost-conscious consumers, service-oriented versus self-service
consumers, those who purchase chocolates for a quick energy-boosting snack versus those who
purchase it as a reward for a hard day's work or as a gift for a friend or loved one.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 2/98
,9/15/2020 Assignment Print View
5. Award: 10.00 points
The four Ps of the marketing mix are product, promotion, planning, and place.
True
False
The four Ps of the marketing mix are product, price, place, and promotion.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
6. Award: 10.00 points
Without a strong and efficient marketing channel system, merchandise isn't available when customers
want it.
True
False
Marketing channel management, also known as supply chain management, is the set of approaches
and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers,
warehouses, stores, and other firms involved in the transaction (e.g., transportation companies) into a
seamless value chain in which merchandise is produced and distributed in the right quantities, to the
right locations, and at the right time, while minimizing systemwide costs and satisfying the service levels
required by the customers.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 3/98
, 9/15/2020 Assignment Print View
7. Award: 10.00 points
Tide laundry detergent is an example of a good.
True
False
Goods are items that you can physically touch.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role of
marketing.
8. Award: 10.00 points
When a manufacturer sells truck and car parts to Toyota, this is an example of B2C marketing.
True
False
The auto parts manufacturer and Toyota are both businesses. The process of selling merchandise or
services from one business to another is called business-to-business (B2B) marketing, whereas the
process by which businesses sell to consumers is known as business-to-consumer (B2C) marketing.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role of
marketing.
https://ezto.mheducation.com/hm_marketing.tpx 4/98
