Instructor’s Resource Manual
Foundations of Business
FOURTH EDITION
William M. Pride
Texas A & M University
Robert J. Hughes
Dallas County Community College
Jack R. Kapoor
College of DuPage
,
,
, Contents
TO THE INSTRUCTOR .................................................................................................................................................. v
SUGGESTIONS FOR PLANNING THE COURSE .......................................................................................................................... vii
FAQS FOR TEACHING INTRODUCTION TO BUSINESS ............................................................................................................ xv
CHAPTER SPECIFIC SUPPORT MATERIALS
CHAPTER 1 EXPLORING THE WORLD OF BUSINESS AND ECONOMICS ...................................................................... 1
CHAPTER 2 BEING ETHICAL AND SOCIALLY RESPONSIBLE...................................................................................... 38
CHAPTER 3 EXPLORING GLOBAL BUSINESS ................................................................................................................ 76
RUNNING A BUSINESS—PART 1 .......................................................................................................... 115
CHAPTER 4 CHOOSING A FORM OF BUSINESS OWNERSHIP .................................................................................. 118
CHAPTER 5 SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISES ............................................................ 154
RUNNING A BUSINESS—PART 2 .......................................................................................................... 187
CHAPTER 6 UNDERSTANDING THE MANAGEMENT PROCESS ............................................................................... 189
CHAPTER 7 CREATING A FLEXIBLE ORGANIZATION ............................................................................................... 219
CHAPTER 8 PRODUCING QUALITY GOODS AND SERVICES ..................................................................................... 248
RUNNING A BUSINESS—PART 3 .......................................................................................................... 283
CHAPTER 9 ATTRACTING AND RETAINING THE BEST EMPLOYEES ..................................................................... 285
CHAPTER 10 MOTIVATING AND SATISFYING EMPLOYEES AND TEAMS ................................................................ 320
RUNNING A BUSINESS—PART 4 .......................................................................................................... 361
CHAPTER 11 BUILDING CUSTOMER RELATIONSHIPS THROUGH EFFECTIVE MARKETING ................................ 364
CHAPTER 12 CREATING AND PRICING PRODUCTS THAT SATISFY CUSTOMERS .................................................. 402
CHAPTER 13 DISTRIBUTING AND PROMOTING PRODUCTS ..................................................................................... 457
RUNNING A BUSINESS—PART 5 .......................................................................................................... 513
CHAPTER 14 EXPLORING SOCIAL MEDIA AND E-BUSINESS .................................................................................... 515
Foundations of Business
FOURTH EDITION
William M. Pride
Texas A & M University
Robert J. Hughes
Dallas County Community College
Jack R. Kapoor
College of DuPage
,
,
, Contents
TO THE INSTRUCTOR .................................................................................................................................................. v
SUGGESTIONS FOR PLANNING THE COURSE .......................................................................................................................... vii
FAQS FOR TEACHING INTRODUCTION TO BUSINESS ............................................................................................................ xv
CHAPTER SPECIFIC SUPPORT MATERIALS
CHAPTER 1 EXPLORING THE WORLD OF BUSINESS AND ECONOMICS ...................................................................... 1
CHAPTER 2 BEING ETHICAL AND SOCIALLY RESPONSIBLE...................................................................................... 38
CHAPTER 3 EXPLORING GLOBAL BUSINESS ................................................................................................................ 76
RUNNING A BUSINESS—PART 1 .......................................................................................................... 115
CHAPTER 4 CHOOSING A FORM OF BUSINESS OWNERSHIP .................................................................................. 118
CHAPTER 5 SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISES ............................................................ 154
RUNNING A BUSINESS—PART 2 .......................................................................................................... 187
CHAPTER 6 UNDERSTANDING THE MANAGEMENT PROCESS ............................................................................... 189
CHAPTER 7 CREATING A FLEXIBLE ORGANIZATION ............................................................................................... 219
CHAPTER 8 PRODUCING QUALITY GOODS AND SERVICES ..................................................................................... 248
RUNNING A BUSINESS—PART 3 .......................................................................................................... 283
CHAPTER 9 ATTRACTING AND RETAINING THE BEST EMPLOYEES ..................................................................... 285
CHAPTER 10 MOTIVATING AND SATISFYING EMPLOYEES AND TEAMS ................................................................ 320
RUNNING A BUSINESS—PART 4 .......................................................................................................... 361
CHAPTER 11 BUILDING CUSTOMER RELATIONSHIPS THROUGH EFFECTIVE MARKETING ................................ 364
CHAPTER 12 CREATING AND PRICING PRODUCTS THAT SATISFY CUSTOMERS .................................................. 402
CHAPTER 13 DISTRIBUTING AND PROMOTING PRODUCTS ..................................................................................... 457
RUNNING A BUSINESS—PART 5 .......................................................................................................... 513
CHAPTER 14 EXPLORING SOCIAL MEDIA AND E-BUSINESS .................................................................................... 515
