DeVry University HSM 430 WEEK 4 MIDTERM GRADED A

HSM 430 WEEK 4 MIDTERM Question 1 2.75 / 2.75 pts Which of the following is a Stage in the History of Marketing? The Rise of Product Differentiation and Consumerism Shifting roles of Sales Emergence of the Consumer’s Point of View of the Service Economy The Rise of Electronic Age All of the above Correct IncorrectQuestion 2 0 / 2.75 pts Which of the following is NOT part of the emergence of the Healthcare Institution? Rise of health care Rise of scientific medicine Societal trends Shifts in values Consumer trends Incorrect Question 3 2.75 / 2.75 pts Which of the following periods identified the “Increased role of electronic Media”? 1950’s 1960’s 1970’s 1980’s Correct Question 4 2.75 / 2.75 pts Which of the following periods identified the “Enhancement of market share, rise of service line marketing? 1970’s 1980’s 1990’s Twenty first century Correct Question 5 2.75 / 2.75 pts Involvement of Non Profit organizations are characteristics of which of the following? Healthcare industry Healthcare organizations Healthcare products Health Professionals Healthcare consumers Correct Question 6 2.75 / 2.75 pts The Emergence of Medical Ethics are characteristics of which of the following? Healthcare industry Healthcare organizations Healthcare products Health Professionals Healthcare consumers Correct Question 7 2.75 / 2.75 pts Which of the following is not an “Initial Barrier to Healthcare Marketing? No real or perceived need Resistance to Business Aspects of Healthcare Concerns of Management costs Concerns of Marketing costs Ethical and Legal Constraints Correct Question 8 2.75 / 2.75 pts Which of the following are reasons why healthcare marketing requires a unique approach? Health services are more of a challenge to market than goods Demand for many health services is relatively rare and highly unpredictable Healthcare end user may not be the target for the marketing campaign Not all prospective customers for a health service are considered desirable Outcome of health services is difficult to measure All of the above Correct Question 9 2.75 / 2.75 pts Which of the following is NOT a Development in Encouraging Healthcare Marketing? Introduction of a retail component Exit of entrepreneurs Entry of entrepreneurs Service-line development Mergers and acquisitions Need for social marketing Correct Question 10 2.75 / 2.75 pts Which of the following is NOT a reason why health services should be marketed? It Builds awareness It Enhances visibility and image It Improves market penetration It Increases prestige It Does not Attracts medical staff and employees It Serves as an information resource Correct Question 11 2.75 / 2.75 pts _____________ is a Multifaceted process that involves research, planning, strategy formulation, and other activities. Marketing Marketing Campaign Products Goods Services Market Correct Question 12 2.75 / 2.75 pts _____________ are tangible products typically purchased in impersonal setting on a 1 at a time basis. Marketing Marketing Campaign Products Goods Services Market Correct Question 13 2.75 / 2.75 pts _______________ is the actual or desired area from which organizations draw or intend to draw customers. This is also known as service area Goods Services Market Market Area Correct Question 14 2.75 / 2.75 pts _________________ are the most expansive marketing operations affecting the entire enterprise. Enterprise functions Operational functions Educational functions Promotional functions Correct Question 15 2.75 / 2.75 pts Educating patients and the general public, Providing information and referral resources, Enhancing visibility and corporate image, and Differentiating the organization and its services are components of which of the following functions? Enterprise functions Operational functions Educational functions Promotional functions Correct Question 16 2.75 / 2.75 pts Which of the following is NOT a component of Promotional functions? Influencing consumer decision making Improving market penetration Increasing profit Winning awards vs being effective Enhancing visibility and corporate image Correct Question 17 2.75 / 2.75 pts Which of the following are components of Marketing Techniques? Public relations Community outreach Sales promotion Personal sales Customer relationship marketing All of the above Correct Question 18 2.75 / 2.75 pts _____________ is an Approach that targets the total population typically through network TV or newspapers. Mass Marketing Target Marketing Micromarketing All of the above Correct Question 19 2.75 / 2.75 pts ___________ is an Approach that breaks the market down to the household or the individual level to target those most likely to consume a product Mass Marketing Target Marketing Micromarketing All of the above Correct Question 20 2.75 / 2.75 pts Ideas, Goods, and Services are components of which of the following? Products Users The Four P’s of Marketing All of the above Correct Question 21 2.75 / 2.75 pts ______________ is the combination of product, price, place, and promotion used to influence the target market. Marketing mix Product Price Place Promotion Correct Question 22 2.75 / 2.75 pts _____________ is Any means of informing the marketplace that the organization has developed a response to meet its needs. Marketing mix Product Price Place Promotion Correct Question 23 2.75 / 2.75 pts __________ is the process and training and motivating customer service employees and support personnel to work as a team to generate customer satisfaction Marketing Planning Internal Marketing Marketing Management Marketing research Correct Question 24 2.75 / 2.75 pts ___________ is the analysis, planning, implementation and control of marketing programs. Marketing Planning Internal Marketing Marketing Management Marketing research Correct Question 25 2.75 / 2.75 pts Which of the following are Factors Affecting the Adoption of Marketing