NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
, NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
Entrepreneurship –
Grade 12 Alternative
Delivery Mode
Quarter 1 - Module 4
First Edition, 2020
Republic Act 8293, section 176 states that: “No copyright shall subsist
in any work of the Government of the Philippines. However, prior approval of
the government agency or office wherein the work is created shall be
necessary for exploitation of such work for profit. Such agency or office may,
among other things, impose as a condition, payment of royalty.”
Borrowed materials included in this module are owned by the
respective copyright holders. Effort has been exerted to locate and seek
permission to use these materials from the respective copyright owners.
The publisher and author do not represent nor claim ownership over them.
Published by the Department of Education – Region X – Northern Mindanao
Regional Director: Dr. Arturo B. Bayocot, CESO V
Development
Development TeamTeam of the
of the Module
Module:
Authors: Joel Y. Yacas Janice B.
Dominguez Naneth M. Valdehuesa Ronee D. Quicho
Author: Joel Y. Yacas
Mary Cris A. Maquilan MarylindaJanice B. Dominguez
T. Puzon
Charity E. Parel Naneth M. Denver E. Neri D. Quicho
Ronee
Lorena Fe S. Anub Ethel Lalaine B. Morales
Valdehuesa
Evaluators: Cherryl F. Descallar Eddy Lou T.
Mary Cris A. Marylinda T. Puzon
Hamak Sherriemae V. Reazol
Maquilan
Reviewers:
Illustrator: PSSg Edzel M.
Charity E. Parel Denver E. Neri
Dominguez Layout Artist: Lorena Fe S. Anub Ethel Lalaine B.
Management Team: Morales
Chairperson:
Evaluators: Dr. Arturo
CherrylB. Bayucot,
F. Descallar
CESO III Regional Director
Eddy Lou T. Hamak
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional
,NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
Sherriemae V.
Reazol
Illustrator: PSSg Edzel M. Dominguez
Management Team:
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional
Director Mala Epra B.
Magnaong CES,
CLMD
Members: Dr. Bienvenido U. Tagolimot, Jr.
Regional ADM Coordinator
Elson C. Jamero
EPS-Designate-TLE
Printed in the Philippines by: Department of Education –
Regional Office 10 Office Address: Zone 1, Upper Balulang
Cagayan de Oro City 9000
Telefax: (088) 880-7071, (088) 880-7072
E-mail Address:
2
, NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
TABLE OF CONTENTS
What I Need to Know ………......................................... 43
4
43
What I Know ………......................................... 4
6
Lesson: Market Research
66
What’s In ……………………………………. 7
76
87
7
What’s New …………………………………….
10
8
What is It ……………………………………. 8
10
8
Survey ………………………………….…. 9
11
9
Interview ………………………….. …......... 911
1
0
12
Focus Group Discussion ……………………….................... 10
1
1
12
What’s More ………......................................... 11
1
15
2
What I Have Learned ………......................................... 12
16
1
3
17
What Can I Do ………......................................... 13
1
Assessment ………......................................... 13
Additional Activities ………......................................... 15
MOD4 MARKET RESEARCH V3
, NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
Entrepreneurship –
Grade 12 Alternative
Delivery Mode
Quarter 1 - Module 4
First Edition, 2020
Republic Act 8293, section 176 states that: “No copyright shall subsist
in any work of the Government of the Philippines. However, prior approval of
the government agency or office wherein the work is created shall be
necessary for exploitation of such work for profit. Such agency or office may,
among other things, impose as a condition, payment of royalty.”
Borrowed materials included in this module are owned by the
respective copyright holders. Effort has been exerted to locate and seek
permission to use these materials from the respective copyright owners.
The publisher and author do not represent nor claim ownership over them.
Published by the Department of Education – Region X – Northern Mindanao
Regional Director: Dr. Arturo B. Bayocot, CESO V
Development
Development TeamTeam of the
of the Module
Module:
Authors: Joel Y. Yacas Janice B.
Dominguez Naneth M. Valdehuesa Ronee D. Quicho
Author: Joel Y. Yacas
Mary Cris A. Maquilan MarylindaJanice B. Dominguez
T. Puzon
Charity E. Parel Naneth M. Denver E. Neri D. Quicho
Ronee
Lorena Fe S. Anub Ethel Lalaine B. Morales
Valdehuesa
Evaluators: Cherryl F. Descallar Eddy Lou T.
Mary Cris A. Marylinda T. Puzon
Hamak Sherriemae V. Reazol
Maquilan
Reviewers:
Illustrator: PSSg Edzel M.
Charity E. Parel Denver E. Neri
Dominguez Layout Artist: Lorena Fe S. Anub Ethel Lalaine B.
Management Team: Morales
Chairperson:
Evaluators: Dr. Arturo
CherrylB. Bayucot,
F. Descallar
CESO III Regional Director
Eddy Lou T. Hamak
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional
,NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
Sherriemae V.
Reazol
Illustrator: PSSg Edzel M. Dominguez
Management Team:
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional
Director Mala Epra B.
Magnaong CES,
CLMD
Members: Dr. Bienvenido U. Tagolimot, Jr.
Regional ADM Coordinator
Elson C. Jamero
EPS-Designate-TLE
Printed in the Philippines by: Department of Education –
Regional Office 10 Office Address: Zone 1, Upper Balulang
Cagayan de Oro City 9000
Telefax: (088) 880-7071, (088) 880-7072
E-mail Address:
2
, NTC: SIGNED OFF ENTREPRENEURSHIP12Q1
MOD4 MARKET RESEARCH V3
TABLE OF CONTENTS
What I Need to Know ………......................................... 43
4
43
What I Know ………......................................... 4
6
Lesson: Market Research
66
What’s In ……………………………………. 7
76
87
7
What’s New …………………………………….
10
8
What is It ……………………………………. 8
10
8
Survey ………………………………….…. 9
11
9
Interview ………………………….. …......... 911
1
0
12
Focus Group Discussion ……………………….................... 10
1
1
12
What’s More ………......................................... 11
1
15
2
What I Have Learned ………......................................... 12
16
1
3
17
What Can I Do ………......................................... 13
1
Assessment ………......................................... 13
Additional Activities ………......................................... 15
