GCU MKT 315 FINAL EXAM
A message is conveyed by means of an ___, such as a sales person or advertising
media
- channel of communication
the process of having a sender transform an idea into a set of symbols in
communication is
- encoding
the info sent by a source reciever in the communication process is called
- a message
profit equation
- total revenue minus total cost
total money recieved from sale of a product is
- total revenue
after a reciever responds to a message, the senders interpretation of it is called
- feedback
form of communication seeks to influence feelings/opinions is referred to as
- public relations
stage of personnel selling process to ensure customer satisfaction
- follow up
personal selling process encompasses ___ distinct selling stages
-6
any form of nonpersonnel communication of a product, service is referred to as
- advertising
pull strategy - consumers ask retailers for the product
salesperson who processes routine orders
- order taker
2 types of personnel selling
- order taking
order getting
combination compensation plan
- paid salary plus commission on sales or profits generated
A message is conveyed by means of an ___, such as a sales person or advertising
media
- channel of communication
the process of having a sender transform an idea into a set of symbols in
communication is
- encoding
the info sent by a source reciever in the communication process is called
- a message
profit equation
- total revenue minus total cost
total money recieved from sale of a product is
- total revenue
after a reciever responds to a message, the senders interpretation of it is called
- feedback
form of communication seeks to influence feelings/opinions is referred to as
- public relations
stage of personnel selling process to ensure customer satisfaction
- follow up
personal selling process encompasses ___ distinct selling stages
-6
any form of nonpersonnel communication of a product, service is referred to as
- advertising
pull strategy - consumers ask retailers for the product
salesperson who processes routine orders
- order taker
2 types of personnel selling
- order taking
order getting
combination compensation plan
- paid salary plus commission on sales or profits generated
