Marketing & Marketing
Channels
Distribution Management (DISMANA)
,Learning objectives:
At the end of this module, the learners will be
able to:
1. Revisit Marketing definition and how it relates
to creating value to customers
2. Review Marketing process and find out how
“Place” or distribution important role in
whole process of creating value to customers
3. Define and explain the importance of
Marketing Channels (Distribution Channels)
delivering value to target customers and how
to achieve competitive advantage and
business success
, Definition of Marketing
and the Marketing
Process Revisited
Channels
Distribution Management (DISMANA)
,Learning objectives:
At the end of this module, the learners will be
able to:
1. Revisit Marketing definition and how it relates
to creating value to customers
2. Review Marketing process and find out how
“Place” or distribution important role in
whole process of creating value to customers
3. Define and explain the importance of
Marketing Channels (Distribution Channels)
delivering value to target customers and how
to achieve competitive advantage and
business success
, Definition of Marketing
and the Marketing
Process Revisited
