ARMSTRONG,MARKETI
NG,
FIFTHCANADI
ANEDITI
ON
TESTI
TEM FI
LE
Ch
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Quest
ionID:08-
01
Page-Refer
ence:2
78
Sk
ill
:Con cept
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ctive:8-
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Quest
ionID:08-
02
Page-Refer
ence:2
78
Sk
ill
:Con cept
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Quest
ionID:08-
03
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
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Sc
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arSt
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mst
ron
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Quest
ionID:08-
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Page-Refer
ence:2
78
Sk
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:Con cept
Obje
ctive:8-
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Page-Refer
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ma ge
Di
ffi
cult
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Quest
ionI
D:08-
06
Page-
Refer
ence:2
79
Sk
ill
:Concept
, Ob
jec
tiv
e:8
-1
Sc
hol
arSt
ock
2
NG,
FIFTHCANADI
ANEDITI
ON
TESTI
TEM FI
LE
Ch
apt
er08:De
vel
opi
nga
ndMa
nagi
ngPr
odu
ctsa
ndSe
rvi
ces
1.A____
____isdefi
nedasany
thi
ngt
hatcanbeof
fer
edt
oama
rke
tfora
tte
nti
on,
acqu
isi
ti
on,
use
,or
c
onsumptionthatmigh
tsat
isf
yawantorn
e e
d.
pri
vat
eb r
and
ser
vic
e
var
iabi
l
it
y
ser
vic
ep r
od u
c t
ser
vic
ee ncount
er
Di
ffi
cu l
ty:1
Quest
ionID:08-
01
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1
An
swe
r:p
rod
uct
2.____
____areafor
mofpr
oductt
hatcons
istsofa
cti
vi
ti
es,
benef
it
s,ors
ati
sfa
cti
onso
ffe
redf
ors
alet
hata
re
e
ss ent
ial
lyint
angi
blea
nddon
otresul
tintheowner
shi
pofany
thi
ng.
Li
n eexte
n s
ions
Servi
cesBrands
Con s
ume r
product
s
Supplements
Di
ffi
cu l
ty:1
Quest
ionID:08-
02
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1
,An
swe
r:Se
rvi
ces
3.Productisakeyel
ementinaco
mp a
ny'
s____
___
_,wh
ichma
y,a
ton
eex
tre
me,
con
sis
tofp
uret
angi
ble
goodsor,attheo
therex
tre
me ,
pures
ervi
ces
.
ma r
ket
off
erin
gb rand
equit
yb r
and
extens
ionc o-
brandi
ng
corecustomerval
ue
Di
ffi
cu l
ty:1
Quest
ionID:08-
03
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1
Sc
hol
arSt
ock
1
, Ar
mst
ron
g,Ma
rke
ti
n g
,Fif
thCan
adi
anE
dit
ion
TestI
temFil
e
An
swe
r:ma
rke
tof
fer
ing
4.Todiff
erent
iat
ethemsel
ves
,ma
n ycompani
esgob
eyon
dof
fer
ingp
rod
uct
san
dse
rvi
ces
;th
eya
rea
lso
d
ev e
lopi
nga n
dd el
iv
erin
gcust
omer__
____
__.
feedba
ck
exper
ience
sb r
ands
product
l
ines
event
s
Di
ffi
cu l
ty:2
Quest
ionID:08-
04
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1
An
swe
r:e
xpe
rie
nce
s
5.Productpl
anner
sconsi
derp
roduc
tsands
erv
ice
sonthr
eel
evel
s.Themos
tba
sicl
eve
list
he
_
______
_,whichad
dress
estheque
sti
on,
"Whati
stheb
uye
rrea
ll
ybuyin
g?"
actu
a lpr
oduct
augme nt
ed
productcor
e
cust
ome rval
ueco-
brandi
nge x
change
Di
ffi
cu l
ty:2
Quest
ionID:08-
05
Page-Refer
ence:2
79
Sk
ill
:Con cept
Obje
ctive:8-
1
An
swe
r:c
orec
ust
ome
rva
lue
6.Thethir
dl ev
elofaprod
uctthatp
roductpl
ann
erscons
ide
risa(
n)__
___
___a
rou
ndt
hec
oreb
ene
fita
nd
a
ctualproducttha
toff
ersadd
iti
onalcon
su me
rserv
ice
sandbene
fit
s.
augmen t
ed
produc
tb r
an d
equi
tyb r
and
exte
nsion
i
nd u
str
ialproduct
i
ma ge
Di
ffi
cult
y:2
Quest
ionI
D:08-
06
Page-
Refer
ence:2
79
Sk
ill
:Concept
, Ob
jec
tiv
e:8
-1
Sc
hol
arSt
ock
2
