Unit-1 Basics of Communication
Communication: The word communication is defined as the activity or process of expressing
ideas and feelings or of giving information to people. It can be called an act of transferring an
idea or some news from one person to another.
It requires at least two persons, the sender of the message and its receiver. Here, sender refers to
the speaker or writer where receiver refers to listeners or reader or audience.
It is the process of verbally and non-verbally sharing with other person or person’s one’s
knowledge, interests, attitudes, opinions, feelings and ideas.
Process of Communication: Communication is a dynamic, transactional process that can
be broken into six phases:
(i) The sender has an idea.
(ii) The sender encodes the idea.
(iii) The sender transmits the message.
(iv) The receiver gets the message.
(v) The receiver decodes the message.
(vi) The receiver sends feedback.
Importance of Effective Communication:
(i) Building trust.
(ii) Promoting teamwork among employees.
(iii) Receiving and producing messages.
(iv) Issuing instruction to the low-level employees.
(v) Providing suggestions for advancement or improvement.
(vi) Improving business operations.
Benefits of Effective Communication:
(i) Enhance professional image.
(ii) Provide clearer promotional material.
(iii) Develop strong relationships.
(iv) Increase productivity.
(v) Develop stronger decision making skill.
(vi) Quicker problem solving.
, Objectives / Functions of Communication:
(i) Exchange of information.
(ii) Persuasion
(iii) Counselling
(iv) Coordination
(v) Transmission.
Types of Communication: On the basis of expression, there are two types of
communication:- (i) Verbal Communication ( Oral and Written)
(ii) Non verbal communication ( involving facial expressions, physical gestures)
Verbal communication depends on words which can be written or oral. Non-verbal
communication does not need any words. It depends on physical gestures, postures, eye contact,
facial expressions etc.
Another type of communication are:- (i) Formal Communication (ii) Informal Communication
Formal Communication takes place among officials whereas informal communication takes
place among relatives and friends.
Salient features of Written Communication:
(i) Use of familiar and easy words.
(ii) Use of clear sentences.
(iii) Use of active voice.
(iv) Use of sentences of moderate length.
(v) Avoid excess phrases.
(vi) Avoid inaccurate expressions.
(vii) Logical division of paragraphs.
Difference between Oral Communication and Written Communication:
Oral Communication Written Communication
1. It depends on spoken words. 1. It take place through written
words.
2. It is not expensive. 2. It requires good amount of money.
3. It cannot be authenticate. 3. It is authenticate and cannot be
easily altered.
4. It may be ignored by the receiver. 4. It can be overlooked.
5. It requires less time. 5. It requires time to maintain
records.
6. It needs proficiency in speech. 6. Proficiency in writing messages is
necessary.
Communication: The word communication is defined as the activity or process of expressing
ideas and feelings or of giving information to people. It can be called an act of transferring an
idea or some news from one person to another.
It requires at least two persons, the sender of the message and its receiver. Here, sender refers to
the speaker or writer where receiver refers to listeners or reader or audience.
It is the process of verbally and non-verbally sharing with other person or person’s one’s
knowledge, interests, attitudes, opinions, feelings and ideas.
Process of Communication: Communication is a dynamic, transactional process that can
be broken into six phases:
(i) The sender has an idea.
(ii) The sender encodes the idea.
(iii) The sender transmits the message.
(iv) The receiver gets the message.
(v) The receiver decodes the message.
(vi) The receiver sends feedback.
Importance of Effective Communication:
(i) Building trust.
(ii) Promoting teamwork among employees.
(iii) Receiving and producing messages.
(iv) Issuing instruction to the low-level employees.
(v) Providing suggestions for advancement or improvement.
(vi) Improving business operations.
Benefits of Effective Communication:
(i) Enhance professional image.
(ii) Provide clearer promotional material.
(iii) Develop strong relationships.
(iv) Increase productivity.
(v) Develop stronger decision making skill.
(vi) Quicker problem solving.
, Objectives / Functions of Communication:
(i) Exchange of information.
(ii) Persuasion
(iii) Counselling
(iv) Coordination
(v) Transmission.
Types of Communication: On the basis of expression, there are two types of
communication:- (i) Verbal Communication ( Oral and Written)
(ii) Non verbal communication ( involving facial expressions, physical gestures)
Verbal communication depends on words which can be written or oral. Non-verbal
communication does not need any words. It depends on physical gestures, postures, eye contact,
facial expressions etc.
Another type of communication are:- (i) Formal Communication (ii) Informal Communication
Formal Communication takes place among officials whereas informal communication takes
place among relatives and friends.
Salient features of Written Communication:
(i) Use of familiar and easy words.
(ii) Use of clear sentences.
(iii) Use of active voice.
(iv) Use of sentences of moderate length.
(v) Avoid excess phrases.
(vi) Avoid inaccurate expressions.
(vii) Logical division of paragraphs.
Difference between Oral Communication and Written Communication:
Oral Communication Written Communication
1. It depends on spoken words. 1. It take place through written
words.
2. It is not expensive. 2. It requires good amount of money.
3. It cannot be authenticate. 3. It is authenticate and cannot be
easily altered.
4. It may be ignored by the receiver. 4. It can be overlooked.
5. It requires less time. 5. It requires time to maintain
records.
6. It needs proficiency in speech. 6. Proficiency in writing messages is
necessary.
