, Chapter 02 - Managing Public Issues and Stakeholder Relationships
02 - Managing Public Issues and Stakeholder Relationships
True/False
1. A public issue exists when there is agreement between the stakeholders’ expectations of what a
business firm should do and the actual performance of that business firm. Answer: False
Page: 25
2. Emerging public issues are both a risk and an opportunity.
Answer: True
Page: 26
3. Understanding and responding to changing societal expectations is a business necessity. Answer:
True
Page: 26
4. Because the public issues that garner the most public attention change over time, companies do not
waste time tracking them.
Answer: False
Page: 26
5. Organizations always have full control of a public issue.
Answer: False
Page: 27
6. Environmental analysis is a method managers use to gather information about external issues and
trends. Answer: True
Page: 29
7. Environmental intelligence is the acquisition of information gained from analyzing the multiple
environments affecting organizations.
Answer: True
Page: 29
8. According to management scholar Karl Albrecht, scanning to acquire environmental intelligence
should focus on four strategic radar screens.
Answer: False
Page: 29
9. Legal environment includes the structure, processes, and actions of government at the local, state,
national, and international levels.
Answer: False
Page: 30
10. Competitive intelligence enables managers in companies of all sizes to make informed
decisions in all areas of the business.