Chapter 1
Multiple Choice
1. In global business, products have been traded across borders throughout recorded
civilizations, extending back beyond the ________________ that once connected
East with West.
a. The Marco Polo Road
b. The Roman Road
c. The Pioneer Road
d. The International Road
e. The Silk Road
Answer: (e) Difficulty: (1) Knowledge: (F) Page: 1
2. The Silk Road once helped connect Rome East with the West from:
a. Turkey to Rome.
b. Iran to Rome.
c. Bombay to Rome.
d. Beijing to Rome.
e. Xian to Rome.
Answer: (e) Difficulty: (2) Knowledge: (F) Page: 1
,3. Saturation of domestic markets in the industrialized parts of the world have forced many
companies to look for marketing opportunities beyond their _______________.
a. local borders.
b. national borders.
c. regional borders.
d. Complex borders.
e. transnational borders.
Answer: (b) Difficulty: (3) Knowledge: (F) Page: 2
4. ____________ revolution has brought profound changes in the world.
a. Wal-Mart
b. CNN
c. MTV
d. Internet
e. Shipping
Answer: (d) Difficulty: (2) Knowledge: (F) Page: 5
5. B2B stands for:
a. bubble-to-business
b. business-to-business
c. buyer-to-business
d. best-to-business
, e. Best Buy-to-business
Answer: (b) Difficulty: (1) Knowledge: (F) Page: 5
6. Toyota’s new strategy is to de-Japanize its business and make the ________ market its
major corporate priority.
a. U.S.
b. Germany
c. England
d. Indonesia
e. none of the above
Answer: (a) Difficulty: (3) Knowledge: (F) Page: 7
7. The term global epitomizes both the competitive pressure and expanding:
a. basic opportunities.
b. social opportunities.
c. physical opportunities
d. market opportunities.
e. bottom opportunities.
Answer: (d) Difficulty: (2) Knowledge: (A) Page: 8
8. In global marketing, competitive pressure can also come from _____________ at home.
, a. competitors
b. conglomerates
c. groups
d. locals
e. regionals
Answer: (a) Difficulty: (3) Knowledge: (A) Page: 8
9. When a country’s per capita income is below $10,000, consumers spend most of their
income on:
a. food and other necessities.
b. higher education.
c. electronic appliances.
d. buying houses.
e. foreign travel.
Answer: (a) Difficulty: (1) Knowledge: (F) Page: 8
10. In the consumption process, people around the world with per capita income of
$20,000 and above have a pretty good _________________:
a. physical power.
b. political power.
c. purchasing power.
d. consumption power.
e. psychological power.
Multiple Choice
1. In global business, products have been traded across borders throughout recorded
civilizations, extending back beyond the ________________ that once connected
East with West.
a. The Marco Polo Road
b. The Roman Road
c. The Pioneer Road
d. The International Road
e. The Silk Road
Answer: (e) Difficulty: (1) Knowledge: (F) Page: 1
2. The Silk Road once helped connect Rome East with the West from:
a. Turkey to Rome.
b. Iran to Rome.
c. Bombay to Rome.
d. Beijing to Rome.
e. Xian to Rome.
Answer: (e) Difficulty: (2) Knowledge: (F) Page: 1
,3. Saturation of domestic markets in the industrialized parts of the world have forced many
companies to look for marketing opportunities beyond their _______________.
a. local borders.
b. national borders.
c. regional borders.
d. Complex borders.
e. transnational borders.
Answer: (b) Difficulty: (3) Knowledge: (F) Page: 2
4. ____________ revolution has brought profound changes in the world.
a. Wal-Mart
b. CNN
c. MTV
d. Internet
e. Shipping
Answer: (d) Difficulty: (2) Knowledge: (F) Page: 5
5. B2B stands for:
a. bubble-to-business
b. business-to-business
c. buyer-to-business
d. best-to-business
, e. Best Buy-to-business
Answer: (b) Difficulty: (1) Knowledge: (F) Page: 5
6. Toyota’s new strategy is to de-Japanize its business and make the ________ market its
major corporate priority.
a. U.S.
b. Germany
c. England
d. Indonesia
e. none of the above
Answer: (a) Difficulty: (3) Knowledge: (F) Page: 7
7. The term global epitomizes both the competitive pressure and expanding:
a. basic opportunities.
b. social opportunities.
c. physical opportunities
d. market opportunities.
e. bottom opportunities.
Answer: (d) Difficulty: (2) Knowledge: (A) Page: 8
8. In global marketing, competitive pressure can also come from _____________ at home.
, a. competitors
b. conglomerates
c. groups
d. locals
e. regionals
Answer: (a) Difficulty: (3) Knowledge: (A) Page: 8
9. When a country’s per capita income is below $10,000, consumers spend most of their
income on:
a. food and other necessities.
b. higher education.
c. electronic appliances.
d. buying houses.
e. foreign travel.
Answer: (a) Difficulty: (1) Knowledge: (F) Page: 8
10. In the consumption process, people around the world with per capita income of
$20,000 and above have a pretty good _________________:
a. physical power.
b. political power.
c. purchasing power.
d. consumption power.
e. psychological power.
