MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) When firms collect and synthesize information about their position with respect to their rivals, it is
called:
A) generational cohort.
B) competitive intelligence.
C) exclusive dealing.
D) bid rigging.
E) bait-and-switch.
Answer: B
2) A car manufacturing company is keenly monitoring the announced cuts or increases in the rival
companies' production volume, sales, and sales incentives. It uses this information to plan its own
marketing, pricing, and production strategies. This is an example of:
A) bait-and-switch.
B) generational cohort.
C) exclusive dealing.
D) competitive intelligence.
E) bid rigging.
Answer: D
3) Jordan Inc., an online retail firm, wanted to determine the development strategy of its rival
company. Tapping into some online discussion groups, Jordan came to know that its rival had
posted 20 job openings online. This move was indicative of the rival company's development
strategy. Which of the following is being used by Jordan to gather information about its rival firm's
strategy?
A) exclusive dealing
B) generational cohort
C) bait-and-switch
D) competitive intelligence
E) bid rigging
Answer: D
4) Which of the following refers to the visible nuances such as artifacts, behaviour, dress, symbols,
physical settings, ceremonies, language differences, colours and tastes, and food preferences?
A) Demographics
B) Generational cohort
C) Country culture
D) Political environment
E) Competitive intelligence
Answer: C
1
,5) Which of the following refers to the way people in a particular country react to different cultural
rituals in accordance with their place of residence?
A) Demographics
B) Generational cohort
C) Country culture
D) Regional subculture
E) Competitive intelligence
Answer: D
6) Canadian national food includes poutine and butter tarts. Canada is the world's largest producer of
maple syrup. The music of Canada reflects the many influences that have shaped the country. The
official symbols of Canada include the maple leaf and the beaver. Which of the following best
exemplifies the given information?
A) Generational cohort
B) Country culture
C) Demographics
D) Competitive intelligence
E) Regional subculture
Answer: B
7) The fact that Canada is a nation with two official languages and that humour is an integral part of its
arts scene is an example of:
A) demographics.
B) competitive intelligence.
C) country culture.
D) generational cohort.
E) regional subculture.
Answer: C
8) Mary, Jane, and Brad were all born the year after World War II. Leisure time is a high priority for
them. They have an obsession with maintaining their youth and love rock 'n' roll. They belong to the
generational cohort of:
A) baby boomers.
B) Generation X.
C) seniors.
D) Generation Y.
E) millennials.
Answer: A
2
,9) Morgan Inc.'s clothing line has different divisions for children, tweens, and senior citizens. If
Morgan bases its production requirements primarily on the age group of its target audience, its
market segmentation is most likely to be relying on:
A) technological advances.
B) political environment.
C) culture.
D) demographics.
E) social trends.
Answer: D
10) Misha and Jenny are both 11 years old and spend their money mainly on food and drinks, digital
music players, cellphones, computers, and clothing. They are likely to belong to which cohort?
A) Generation X
B) Baby boomers
C) Tweens
D) Seniors
E) Generation Y
Answer: C
11) The characteristics of human populations and segments, especially those used to identify consumer
markets, such as age, gender, income, race, ethnicity, and education are summed up by the term:
A) demographics.
B) pyramid selling.
C) social trends.
D) culture.
E) exclusive dealing.
Answer: A
12) Which of the following refers to a group of people of the same generation who typically have
similar purchase behaviours because they have shared experiences and are in the same stage of life?
A) Generational cohort
B) Greener consumers
C) Ethnicity
D) Competitive intelligence
E) Country culture
Answer: A
13) Which of the following is true of the generational cohort of tweens?
A) Tweens include people between the ages of 36 and 47.
B) Tweens include people between the ages of 13 and 32.
C) Tweens include people aged 9 to 12 years.
D) Tweens include people born after World War II who are between the ages of 48 and 66.
E) Tweens include people aged 65 and older.
Answer: C
3
, 14) Which of the following is true of Generation X?
A) They have little knowledge about products in the market.
B) They are more likely to enjoy greater prosperity than their parents.
C) They are less likely to believe in advertising claims or what salespeople tell them.
D) They are more interested in status products than older generations.
E) They are more interested in shopping than their parents.
Answer: C
15) Billis 40 years old. He is much less interested in status products than his parents and is less likely to
believe in advertising claims. He shares his characteristics with:
A) baby boomers.
B) Generation X.
C) seniors.
D) tweens.
E) Generation Y.
Answer: B
16) Jack is
a 50-year-old resident of Texas. He is self-reliant and individualistic. While making
decisions about purchasing products, he lays more emphasis on quality than price. He shares his
characteristics with:
A) Generation X.
B) seniors.
C) Generation Y.
D) baby boomers.
E) tweens.
Answer: D
17) Which of the following statements is true of Generation Y?
A) They belong to the generational cohort of people who are not quite teenagers but are not young
children either (ages 9 to 12).
B) They belong to the generational cohort of people born after World War II between 1946 and
1965.
C) They belong to the generational cohort of people born between 1972 and 1992 and the biggest
cohort since the original postwar baby boom.
D) They belong to the generational cohort of people aged 65 and older.
E) They belong to the generational cohort of people between the ages of 36 and 47.
Answer: C
4
1) When firms collect and synthesize information about their position with respect to their rivals, it is
called:
A) generational cohort.
B) competitive intelligence.
C) exclusive dealing.
D) bid rigging.
E) bait-and-switch.
Answer: B
2) A car manufacturing company is keenly monitoring the announced cuts or increases in the rival
companies' production volume, sales, and sales incentives. It uses this information to plan its own
marketing, pricing, and production strategies. This is an example of:
A) bait-and-switch.
B) generational cohort.
C) exclusive dealing.
D) competitive intelligence.
E) bid rigging.
Answer: D
3) Jordan Inc., an online retail firm, wanted to determine the development strategy of its rival
company. Tapping into some online discussion groups, Jordan came to know that its rival had
posted 20 job openings online. This move was indicative of the rival company's development
strategy. Which of the following is being used by Jordan to gather information about its rival firm's
strategy?
A) exclusive dealing
B) generational cohort
C) bait-and-switch
D) competitive intelligence
E) bid rigging
Answer: D
4) Which of the following refers to the visible nuances such as artifacts, behaviour, dress, symbols,
physical settings, ceremonies, language differences, colours and tastes, and food preferences?
A) Demographics
B) Generational cohort
C) Country culture
D) Political environment
E) Competitive intelligence
Answer: C
1
,5) Which of the following refers to the way people in a particular country react to different cultural
rituals in accordance with their place of residence?
A) Demographics
B) Generational cohort
C) Country culture
D) Regional subculture
E) Competitive intelligence
Answer: D
6) Canadian national food includes poutine and butter tarts. Canada is the world's largest producer of
maple syrup. The music of Canada reflects the many influences that have shaped the country. The
official symbols of Canada include the maple leaf and the beaver. Which of the following best
exemplifies the given information?
A) Generational cohort
B) Country culture
C) Demographics
D) Competitive intelligence
E) Regional subculture
Answer: B
7) The fact that Canada is a nation with two official languages and that humour is an integral part of its
arts scene is an example of:
A) demographics.
B) competitive intelligence.
C) country culture.
D) generational cohort.
E) regional subculture.
Answer: C
8) Mary, Jane, and Brad were all born the year after World War II. Leisure time is a high priority for
them. They have an obsession with maintaining their youth and love rock 'n' roll. They belong to the
generational cohort of:
A) baby boomers.
B) Generation X.
C) seniors.
D) Generation Y.
E) millennials.
Answer: A
2
,9) Morgan Inc.'s clothing line has different divisions for children, tweens, and senior citizens. If
Morgan bases its production requirements primarily on the age group of its target audience, its
market segmentation is most likely to be relying on:
A) technological advances.
B) political environment.
C) culture.
D) demographics.
E) social trends.
Answer: D
10) Misha and Jenny are both 11 years old and spend their money mainly on food and drinks, digital
music players, cellphones, computers, and clothing. They are likely to belong to which cohort?
A) Generation X
B) Baby boomers
C) Tweens
D) Seniors
E) Generation Y
Answer: C
11) The characteristics of human populations and segments, especially those used to identify consumer
markets, such as age, gender, income, race, ethnicity, and education are summed up by the term:
A) demographics.
B) pyramid selling.
C) social trends.
D) culture.
E) exclusive dealing.
Answer: A
12) Which of the following refers to a group of people of the same generation who typically have
similar purchase behaviours because they have shared experiences and are in the same stage of life?
A) Generational cohort
B) Greener consumers
C) Ethnicity
D) Competitive intelligence
E) Country culture
Answer: A
13) Which of the following is true of the generational cohort of tweens?
A) Tweens include people between the ages of 36 and 47.
B) Tweens include people between the ages of 13 and 32.
C) Tweens include people aged 9 to 12 years.
D) Tweens include people born after World War II who are between the ages of 48 and 66.
E) Tweens include people aged 65 and older.
Answer: C
3
, 14) Which of the following is true of Generation X?
A) They have little knowledge about products in the market.
B) They are more likely to enjoy greater prosperity than their parents.
C) They are less likely to believe in advertising claims or what salespeople tell them.
D) They are more interested in status products than older generations.
E) They are more interested in shopping than their parents.
Answer: C
15) Billis 40 years old. He is much less interested in status products than his parents and is less likely to
believe in advertising claims. He shares his characteristics with:
A) baby boomers.
B) Generation X.
C) seniors.
D) tweens.
E) Generation Y.
Answer: B
16) Jack is
a 50-year-old resident of Texas. He is self-reliant and individualistic. While making
decisions about purchasing products, he lays more emphasis on quality than price. He shares his
characteristics with:
A) Generation X.
B) seniors.
C) Generation Y.
D) baby boomers.
E) tweens.
Answer: D
17) Which of the following statements is true of Generation Y?
A) They belong to the generational cohort of people who are not quite teenagers but are not young
children either (ages 9 to 12).
B) They belong to the generational cohort of people born after World War II between 1946 and
1965.
C) They belong to the generational cohort of people born between 1972 and 1992 and the biggest
cohort since the original postwar baby boom.
D) They belong to the generational cohort of people aged 65 and older.
E) They belong to the generational cohort of people between the ages of 36 and 47.
Answer: C
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