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management information system chapter two part three

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School of Business
Department of Management Information Systems
BMIS300 – Management Information Systems
Chapter 2 – Part 3

Global E-Business and
Collaboration

Fall 2020 - 2021

BMIS300 - Chapter 1

, 2.2 Systems for linking the enterprise

• Customer relationship management
systems:
• Provide information to coordinate all of the business
processes that deal with customers
• Sales
• Marketing
• Customer service
• Helps firms identify, attract, and retain most profitable
customers
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  • global e business and collaboration
  • management information system chapter two part three
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