School of Business
Department of Management Information Systems
BMIS300 – Management Information Systems
Chapter 3 – Part 3
Information Systems, Organizations
and Strategy
Fall 2020 - 2021
BMIS300 - Chapter 1
, 3.2 IS Strategies for dealing with
Competitive Forces
• Four generic strategies for dealing with
competitive forces, enabled by using IT:
–Low-cost leadership
–Product differentiation
–Focus on market niche
–Strengthen customer and supplier
intimacy
Department of Management Information Systems
BMIS300 – Management Information Systems
Chapter 3 – Part 3
Information Systems, Organizations
and Strategy
Fall 2020 - 2021
BMIS300 - Chapter 1
, 3.2 IS Strategies for dealing with
Competitive Forces
• Four generic strategies for dealing with
competitive forces, enabled by using IT:
–Low-cost leadership
–Product differentiation
–Focus on market niche
–Strengthen customer and supplier
intimacy
