Marketing Plan
I. Executive Summary
We live in a world full of crises that led to a struggle for many people. Sadly enough, we start
to depend on technology that is both a curse and a blessing where people are connected
through virtual meetings but less attached at the same time.
Clasibeige wrap it up is a unique gift shop that provides customized gifts and services,
effective presents where people can show their love by turning their ideas into reality.
Clasibeige wrap it up is not your typical gift shop where you only have limited items to
choose from. This is uniquely made for a specific person to express love and appreciation.
We want to help all love ones maintain their true connection by providing these services with
no hassle transaction.
In addition, all presents not only contain gifts but it also includes a handmade pop-up letter
that has your own long-lasting scent. Once open, it will automatically speak using your lovely
voice.
II. Marketing Goals and Objectives
1. To develop a strong brand awareness using advertisement and promotions by the first 2
months.
2. To publish in 3-5 publications including magazines, influencer posts, and local news
feature by April.
3. To create brand loyalty and build customer relationship by the first six months.
4. To increase our sales by at least 20% and a decrease in marketing expenses by the end of
the year.
III. Target Market
Clasibeige wrap it up customers include all couples, friends, family and love ones that aims
to build connection with one another.
It can be broken down into two groups, high-income class and low-income class.
The demographics and geographics of the high-income class are:
In a relationship, Single
18 and above
Income is ₱ 10,000 and above
Worldwide
The demographics, and geographics of the low-income class are:
In a relationship, Single
15 and above
Income is ₱ 500 and above
Metro Manila area and Rizal area only
, Customer Profile Information for both groups
As a start-up business in the gift industry, the majority of Clasibeige Wrap it up consumers
are affluent people who seek to give their loved ones an ideal present. Clasibeige products are
loyalty drive; once a product works, the person stays with the products. Clasibeige wrap it up
aims to has its own share of followers locally and internally, but this profile focuses on the
Philippine Market.
Values – Human connection, willing to support other brands
Problems – Has a hard time finding the perfect gift for loved ones due to busy work
schedules, world crises, sickness, and long-distance relationship
Interests – Arts and crafts, reading, Instagram and Facebook, creativity,
communication, and build a connection
IV. Marketing Mix
A. Product and Services
Product name
Monica: Gift bundle with limited options
Chandler: Ideal Gifts with letter
Joey: Ideal Gifts with letter and voice-over
Ross: Customized Gift with pop-up crafts and hand letter
Rachel: Customized Gift with pop-up crafts, hand letter, and voice-over
Phoebe: Ideal and Customized Gift with pop-up crafts, hand letter, voice-over, and
softer music
We will be offering an eco-friendly and high-quality present with different sets that allow
target consumers to choose based on their income and goal. These names are from the popular
American television sitcom called friends considering that connection is the main purpose of
this business. In comparison to other gift shops, ours will allow the use of technology and
artistry to have a different type of experience for my beloved customer.
B. Place
Physical Store
6357 Ayala Ave, Legazpi Village, Makati, 1226 Metro Manila
*Near school universities
Social Media
Instagram (Primary)
Facebook
Twitter
Marketplace
Shopee
LAZADA
Website: https://www.clasibeigewrap-it-up.com
I. Executive Summary
We live in a world full of crises that led to a struggle for many people. Sadly enough, we start
to depend on technology that is both a curse and a blessing where people are connected
through virtual meetings but less attached at the same time.
Clasibeige wrap it up is a unique gift shop that provides customized gifts and services,
effective presents where people can show their love by turning their ideas into reality.
Clasibeige wrap it up is not your typical gift shop where you only have limited items to
choose from. This is uniquely made for a specific person to express love and appreciation.
We want to help all love ones maintain their true connection by providing these services with
no hassle transaction.
In addition, all presents not only contain gifts but it also includes a handmade pop-up letter
that has your own long-lasting scent. Once open, it will automatically speak using your lovely
voice.
II. Marketing Goals and Objectives
1. To develop a strong brand awareness using advertisement and promotions by the first 2
months.
2. To publish in 3-5 publications including magazines, influencer posts, and local news
feature by April.
3. To create brand loyalty and build customer relationship by the first six months.
4. To increase our sales by at least 20% and a decrease in marketing expenses by the end of
the year.
III. Target Market
Clasibeige wrap it up customers include all couples, friends, family and love ones that aims
to build connection with one another.
It can be broken down into two groups, high-income class and low-income class.
The demographics and geographics of the high-income class are:
In a relationship, Single
18 and above
Income is ₱ 10,000 and above
Worldwide
The demographics, and geographics of the low-income class are:
In a relationship, Single
15 and above
Income is ₱ 500 and above
Metro Manila area and Rizal area only
, Customer Profile Information for both groups
As a start-up business in the gift industry, the majority of Clasibeige Wrap it up consumers
are affluent people who seek to give their loved ones an ideal present. Clasibeige products are
loyalty drive; once a product works, the person stays with the products. Clasibeige wrap it up
aims to has its own share of followers locally and internally, but this profile focuses on the
Philippine Market.
Values – Human connection, willing to support other brands
Problems – Has a hard time finding the perfect gift for loved ones due to busy work
schedules, world crises, sickness, and long-distance relationship
Interests – Arts and crafts, reading, Instagram and Facebook, creativity,
communication, and build a connection
IV. Marketing Mix
A. Product and Services
Product name
Monica: Gift bundle with limited options
Chandler: Ideal Gifts with letter
Joey: Ideal Gifts with letter and voice-over
Ross: Customized Gift with pop-up crafts and hand letter
Rachel: Customized Gift with pop-up crafts, hand letter, and voice-over
Phoebe: Ideal and Customized Gift with pop-up crafts, hand letter, voice-over, and
softer music
We will be offering an eco-friendly and high-quality present with different sets that allow
target consumers to choose based on their income and goal. These names are from the popular
American television sitcom called friends considering that connection is the main purpose of
this business. In comparison to other gift shops, ours will allow the use of technology and
artistry to have a different type of experience for my beloved customer.
B. Place
Physical Store
6357 Ayala Ave, Legazpi Village, Makati, 1226 Metro Manila
*Near school universities
Social Media
Instagram (Primary)
Marketplace
Shopee
LAZADA
Website: https://www.clasibeigewrap-it-up.com
