Marginal decision making/ thinking at the margin Correct answer- comparing additional
benefits and costs of a choice
marginal changes Correct answer- small incremental changes to a plan of action
Marginal benefit and marginal costs Correct answer- benefit: additional revenue
cost: additional cost
-A rational decision maker continues to take action if and only if the marginal benefit of
the action is at least as large as the marginal cost
sunk cost Correct answer- a cost that has already been committed and cannot be
recovered
supply and demand curve Correct answer- supply: positive relationship (upward
sloping)
demand: negative relationship (downward sloping)
Law of demand Correct answer- states that all else equal, quantity demanded rises as
price falls
increase in demand Correct answer- shifts graph to the right
decrease in demand Correct answer- shifts graph to the left
nonprice determinants of demand Correct answer- -consumer preferences
-prices or related goods
-incomes
-expectations
substitutes Correct answer- goods are substitutes if serve similar-enough purposes that
a consumer might purchase one in place of the other
-if two goods are substitutes then an increase in the price of one good leads to an
increase in demand for the other good
complements Correct answer- goods that are consumed together, so that purchasing
one will make consumers more likely to consume the other
normal goods Correct answer- goods for which demand increases as income increases
inferior goods Correct answer- goods for which demand decreases as income increases