1. Award: 10.00 points
A company’s strategy consists of the action plan that management executes in order to
compete against rivals and achieve sustainable profitability.
stake out a unique market position and compete differently.
develop a more appealing business model than rival firms.
become better than the leader in one particular area that counts heavily with buyers.
identify a strategic mission, vision, and goals.
A company’s strategy is the set of actions, business approaches, and competitive moves aimed at
staking out a unique market position in order to outperform competitors and achieve a sustained
competitive advantage.
References
Multiple Choice Difficulty: 2 Medium Learning Objective: 01-01 Understand
what is meant by a company's strategy.
https://ezto.mheducation.com/hm_management.tpx 1/19