. 1
Select the example from a speech that would be considered ethical.
•
The CEO of a health food company claims that the company makes excellent
granola bars, and she believes in the product they sell.
•
The CEO of a health food company says that retailers should buy the
company's granola bars for their stores, or the company will seek revenge.
•
The CEO of a health food company claims that the granola bars are organic
even though they have not been certified as organic.
•
The CEO of a health food company says that she thinks the granola bars are
delicious when she actually thinks they taste bland.
CONCEPT
The Psychology of Persuasion
The Ethics of Persuasion
2
John is new to his technology company and while he has years of HR
experience, he has no tech company experience. He is asked to give a
presentation on changes to working patterns designed to improve program
testing speeds. He wants to build credibility before and during his speech.
Since John is new to the tech industry and relatively unknown to his
coworkers, it will be difficult for him to use to appeal to his
audience, but he can demonstrate respect for his audience to build
credibility.
•
credibility by association
•
pathos
•
ethos
•
credibility from training
, CONCEPT
Defining Credibility
Types and Elements of Credibility
Building Credibility
Ethical Usage
3
Dan has to present a grant proposal to the board of a foundation that
specializes in funding for community health projects. He is a family
practitioner serving an area with a high proportion of refugees. He is looking
for funding to translate documents relating to immunizations and to hire a
community health worker to assist in the neighborhoods.
This speech is best defined as a persuasive speech on .
•
questions of credibility
•
questions of value
•
questions of fact
•
questions of policy
CONCEPT
Persuasive Speeches on Questions of Fact
Persuasive Speeches on Questions of Value
Persuasive Speeches on Questions of Policy
4
In his presentation to the new teachers at Hickman Middle School, Mr. Markus
outlined the process of accessing the online attendance system. “To use our
online systems, you first need access to the school website. Next, you will
navigate your way around the website. Finally, you will become familiar with
our attendance system.”
Mr. Markus organized his speech using .
•
topical reasoning
•
temporal organization
•
Select the example from a speech that would be considered ethical.
•
The CEO of a health food company claims that the company makes excellent
granola bars, and she believes in the product they sell.
•
The CEO of a health food company says that retailers should buy the
company's granola bars for their stores, or the company will seek revenge.
•
The CEO of a health food company claims that the granola bars are organic
even though they have not been certified as organic.
•
The CEO of a health food company says that she thinks the granola bars are
delicious when she actually thinks they taste bland.
CONCEPT
The Psychology of Persuasion
The Ethics of Persuasion
2
John is new to his technology company and while he has years of HR
experience, he has no tech company experience. He is asked to give a
presentation on changes to working patterns designed to improve program
testing speeds. He wants to build credibility before and during his speech.
Since John is new to the tech industry and relatively unknown to his
coworkers, it will be difficult for him to use to appeal to his
audience, but he can demonstrate respect for his audience to build
credibility.
•
credibility by association
•
pathos
•
ethos
•
credibility from training
, CONCEPT
Defining Credibility
Types and Elements of Credibility
Building Credibility
Ethical Usage
3
Dan has to present a grant proposal to the board of a foundation that
specializes in funding for community health projects. He is a family
practitioner serving an area with a high proportion of refugees. He is looking
for funding to translate documents relating to immunizations and to hire a
community health worker to assist in the neighborhoods.
This speech is best defined as a persuasive speech on .
•
questions of credibility
•
questions of value
•
questions of fact
•
questions of policy
CONCEPT
Persuasive Speeches on Questions of Fact
Persuasive Speeches on Questions of Value
Persuasive Speeches on Questions of Policy
4
In his presentation to the new teachers at Hickman Middle School, Mr. Markus
outlined the process of accessing the online attendance system. “To use our
online systems, you first need access to the school website. Next, you will
navigate your way around the website. Finally, you will become familiar with
our attendance system.”
Mr. Markus organized his speech using .
•
topical reasoning
•
temporal organization
•
