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Lecture notes COM3708 - Advertising And Public Relations (COM3708)

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Lecture notes of 40 pages for the course COM3708 - Advertising And Public Relations at Unisa (COM3708)

Institution
University Of South Africa (Unisa)
Course
COM3708 - Advertising And Public Relations (COM3708)

Content preview

COM 3708

Assignment 03
Integrated Communication Campaign
PHASE 2: CREATE

,How to earn 100 marks?

,Bag them one by one

, Mark allocations
• In Tutorial Letter 101 (Pages 67 & 68) the mark
allocation is provided in detail
• For each activity instructions are provided –
on how to answer the question – and what we
expect (linked to the mark allocation)
• The secret: Take each aspect and in a
systematically and calculated manner “bag”
the marks.
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Institution
University of South Africa (Unisa)
Course
COM3708 - Advertising And Public Relations (COM3708)
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Number of pages
40
Written in
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Type
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Unisa
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  • com3708
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