COM3708
ADVERTISING AND
PUBLIC RELATIONS
Examination
preparation
, THE EXAMINATION
• The COM3708 examination will consist of one two-
hour paper (of 60 marks) that will include short
questions and essay type questions.
• It will consist of TWO SECTIONS:
• Section A (Advertising) and Section B (Public
Relations).
• If you have studied Advertising, you will complete
Section A. You will be provided with three questions
and then choose and answer any two questions from
Section A.
• If you have studied Public Relations, complete Section
B. You will be provided with three questions and then
choose and answer any two questions from Section B.
, Section A – Advertising
Chapters 8,9 and 10 (10.11 – 10.11.3)
Do not focus only on the content covered in this presentation. All
content covered in your study material is important for the examination.
, Defining Advertising
Advertising is the persuasive and
influential communication of messages
to a specified segment of an audience
by an identified advertiser who pays
for unmodified messages to be
delivered through the mass media.
ADVERTISING AND
PUBLIC RELATIONS
Examination
preparation
, THE EXAMINATION
• The COM3708 examination will consist of one two-
hour paper (of 60 marks) that will include short
questions and essay type questions.
• It will consist of TWO SECTIONS:
• Section A (Advertising) and Section B (Public
Relations).
• If you have studied Advertising, you will complete
Section A. You will be provided with three questions
and then choose and answer any two questions from
Section A.
• If you have studied Public Relations, complete Section
B. You will be provided with three questions and then
choose and answer any two questions from Section B.
, Section A – Advertising
Chapters 8,9 and 10 (10.11 – 10.11.3)
Do not focus only on the content covered in this presentation. All
content covered in your study material is important for the examination.
, Defining Advertising
Advertising is the persuasive and
influential communication of messages
to a specified segment of an audience
by an identified advertiser who pays
for unmodified messages to be
delivered through the mass media.
