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Business Plan by Charla P. Derder

, Business Description
The growth in global economies, changing lifestyles, rising demands for skin and
sun care products due to varying climatic conditions encourages the growth of
the market for cosmetics. A shift of preference towards natural and organic
beauty products, particularly in Asian countries, fosters the growth of the
cosmetics market. Rising demand for natural, herbal and organic beauty
products creates potential opportunities for manufacturers to innovate and
develop new products in accordance to consumer preferences. A rising trend
of the use of natural ingredients in cosmetic products is observed among various
manufacturers. This trend caters to the ever-increasing demand for natural or
organic cosmetic products among customers. Use of herbal cosmetic products
minimizes the chances of any possible side effects of the product. This ultimately
increases the usage of cosmetics among individuals causing countless potential
consumers.
Main Competitors
Main competitors are the spas in the near metropolitan at Kidapawan City and
also, we have stores in public market that offer skin care or rejuvenating sets like
Skin perfection and Brilliant Rejuvenating Set.
Strengths of the above are services offered: location proximity to major housing
developments, and name recognition. The weaknesses of these competitors are
general lack of promotion, concentration mainly in Kidapawan only, they prefer
faster effects that could damage skin than safety of the consumer, and others
are not having their own promotion.

Current and Future of the Company
Skin care services is a fast-paced, evolving industry, especially in the present,
where most of us want clear skin. Today we have a lot of products that offer this
type of services and benefits, yet we don’t know the effects of these products
that is why we offer products that are purely natural and organic. In response to
this pandemic, Veue Naturals will offer other services in future. This includes
automatic massage machines to avoid human contact. We will also upgrade
our product and add some improvements in the near future which basically
come from the comments of our valued customers.

Our company will provide quality and effective product. We offer soap, face
cream, facial oil and serums for skin care and also spa services for you to relax
and relieve stress.

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Written in
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