Republic of the Philippines
Province of Cotabato
MUNICIPALITY OF MAKILALA
MAKILALA INSTITUTE OF SCIENCE AND TECHNOLOGY
Makilala, Cotabato
ENTREPRENEURSHIP DEPARTMENT
BUSINESS PLAN PREPARATION
(COURSES)
Course number: BPP Instructor: Czarina T. Cheribias LPT, MBA
Course Title or description: Business Plan Preparation Cellphone number: 09055831784
Credit Units: 3
Module No.2
Duration:1 month
I. Learning Outcome
At the end of this module you will be able to:
1. explain the Marketing Plan in the Business Planning section
2. discuss the 4P’s in the marketing section of the business plan
3. discuss the management and organization part of the business.
4. Apply the section 2 and 3 of the business plan.
II. TOPIC/SUBJECT MATTER:
In this module you will learn the following lessons:
1. Markeeting Analysis
2. Marketing Plan
3. Location
4. Competition
5. Management and Operations
6. Personnel
III. Reference
Bobrow, Edwin E. Pioneering New Products: A Market Survival Guide. Homewood, IL: Dow Jones-
Irwin, 1987.
Breen, George, and A. B. Blankenship. Do-It-Yourself Marketing Research. New York: McGraw-Hill,
1982.
Clifford, Denis, and Ralph Warner. The Partnership Book. Berkeley: Nolo Press, 1989.
Goldstein, Harvey. Up Your Cash Flow. Los Angeles: Granville Publications, 1986.
Husch, Tony, and Linda Foust. That's a Great Idea. Oakland, CA: Gravity Press, 1986.
Lavin, Michael R.
, A. Market Analysis
The market analysis section of your business plan comes after the products or services section and should
provide a detailed overview of the industry you intend to sell your product or service in, including statistics to
support your claims. In general, the market analysis section should include information about the industry, your
target market, your competition, and how you intend to make a place for your own product and service.
For start-ups or existing businesses, market analysis is important as the basis for the marketing plan and to
help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the
future. Start-ups have a greater challenge - they will rely more on market research using libraries, trade
associations, government statistics, surveys, competitor observation, etc. In all cases, make sure your market
analysis is relevant to establishing the viability of the business and the reasonableness of the sales forecast.
1)Describe the intended target market and the geographical market area(s).
2) Describe the demographics of the target market population (for example, age,
education, and occupation).
3) For a federal savings association filing, discuss in detail any current and/or
proposed actions to accomplish the institution’s commitment to promote home
financing.
Questions for Existing Businesses:
1) Who are your current customers? (List largest customers or categories.)
2) What do they buy from you?
3) Why do they buy from you? (Quality, Price, Reputation, etc.?)
Basic Questions:
1) Who are the purchasers of your products or type of products? (Geographic,
Demographic and Psychographic characteristics)
2) What is the size of the market? Is it growing?
3) What is (will be) your share? How will your share change over time?
4.What is the industry outlook?
5) Are there segments of users who are under-served by competition?
6) Do any of these under-served segments present opportunities?
What Goes Into A Business Plan Market Analysis?
INDUSTRY DESCRIPTION AND OUTLOOK
Describe the industry with enough background so that someone who isn’t familiar with it can understand what
it’s like, what the challenges are, and what the outlook is. Talk about its size, how it’s growing, and what the
outlook is for the future.
TARGET MARKET
Who have you identified as your ideal client or customer? Include demographic information on the group you’re
targeting, including age, gender and income level. This is the place to talk about the size of your potential
market, how much it might spend, and how you’ll reach potential customers. For example, if women aged 18 to
54 are your target market, you need to know how many of them there are in your market. Are there 500 or
Province of Cotabato
MUNICIPALITY OF MAKILALA
MAKILALA INSTITUTE OF SCIENCE AND TECHNOLOGY
Makilala, Cotabato
ENTREPRENEURSHIP DEPARTMENT
BUSINESS PLAN PREPARATION
(COURSES)
Course number: BPP Instructor: Czarina T. Cheribias LPT, MBA
Course Title or description: Business Plan Preparation Cellphone number: 09055831784
Credit Units: 3
Module No.2
Duration:1 month
I. Learning Outcome
At the end of this module you will be able to:
1. explain the Marketing Plan in the Business Planning section
2. discuss the 4P’s in the marketing section of the business plan
3. discuss the management and organization part of the business.
4. Apply the section 2 and 3 of the business plan.
II. TOPIC/SUBJECT MATTER:
In this module you will learn the following lessons:
1. Markeeting Analysis
2. Marketing Plan
3. Location
4. Competition
5. Management and Operations
6. Personnel
III. Reference
Bobrow, Edwin E. Pioneering New Products: A Market Survival Guide. Homewood, IL: Dow Jones-
Irwin, 1987.
Breen, George, and A. B. Blankenship. Do-It-Yourself Marketing Research. New York: McGraw-Hill,
1982.
Clifford, Denis, and Ralph Warner. The Partnership Book. Berkeley: Nolo Press, 1989.
Goldstein, Harvey. Up Your Cash Flow. Los Angeles: Granville Publications, 1986.
Husch, Tony, and Linda Foust. That's a Great Idea. Oakland, CA: Gravity Press, 1986.
Lavin, Michael R.
, A. Market Analysis
The market analysis section of your business plan comes after the products or services section and should
provide a detailed overview of the industry you intend to sell your product or service in, including statistics to
support your claims. In general, the market analysis section should include information about the industry, your
target market, your competition, and how you intend to make a place for your own product and service.
For start-ups or existing businesses, market analysis is important as the basis for the marketing plan and to
help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the
future. Start-ups have a greater challenge - they will rely more on market research using libraries, trade
associations, government statistics, surveys, competitor observation, etc. In all cases, make sure your market
analysis is relevant to establishing the viability of the business and the reasonableness of the sales forecast.
1)Describe the intended target market and the geographical market area(s).
2) Describe the demographics of the target market population (for example, age,
education, and occupation).
3) For a federal savings association filing, discuss in detail any current and/or
proposed actions to accomplish the institution’s commitment to promote home
financing.
Questions for Existing Businesses:
1) Who are your current customers? (List largest customers or categories.)
2) What do they buy from you?
3) Why do they buy from you? (Quality, Price, Reputation, etc.?)
Basic Questions:
1) Who are the purchasers of your products or type of products? (Geographic,
Demographic and Psychographic characteristics)
2) What is the size of the market? Is it growing?
3) What is (will be) your share? How will your share change over time?
4.What is the industry outlook?
5) Are there segments of users who are under-served by competition?
6) Do any of these under-served segments present opportunities?
What Goes Into A Business Plan Market Analysis?
INDUSTRY DESCRIPTION AND OUTLOOK
Describe the industry with enough background so that someone who isn’t familiar with it can understand what
it’s like, what the challenges are, and what the outlook is. Talk about its size, how it’s growing, and what the
outlook is for the future.
TARGET MARKET
Who have you identified as your ideal client or customer? Include demographic information on the group you’re
targeting, including age, gender and income level. This is the place to talk about the size of your potential
market, how much it might spend, and how you’ll reach potential customers. For example, if women aged 18 to
54 are your target market, you need to know how many of them there are in your market. Are there 500 or
