Visual Communication - Final Test
Which of the following is NOT one of the steps in the story
development process?
Creating the prototype
Storyboarding the script
Writing the script
Producing the script
CONCEPT
Storytelling
2
What is one reason why propaganda is influential?
It is created by the most talented designers.
It uses a poster format.
It takes perspectives from all sides into account.
It often presents only one side of an issue.
RATIONALE
Propaganda is influential because it often presents only one side of an
issue. It does this to influence viewers' attitudes regarding a particular cause or
position.
CONCEPT
Propaganda
3
With respect to infographics, why are referent graphics helpful?
,
They add color and life to an infographic, resulting in a more interesting layout.
They help to teach the concept presented in the material.
They refer to other common elements, enabling viewers to easily understand context.
They enable viewers to determine their location within an image.
RATIONALE
Referent graphics are helpful because they refer to other common elements,
enabling viewers to easily understand context.
CONCEPT
Infographics
4
Which of the following is the name of the type family shown?
Sans serif
Italic
Baskerville
Semibold
RATIONALE
Baskerville is the name of the type family shown. Semibold refers to the weight or
thickness of the type, while italic refers to the posture of the type, which slants to the
right.
CONCEPT
Describing Type
5
If Roslyn loved the beautiful hues in the sunset last evening, what
was it specifically that she loved?
,
She loved the saturation in the sky.
She loved the textures in the sky.
She loved the colors in the sky.
She loved the pattern in the sky.
RATIONALE
If Roslyn loved the hues in the sunset, she loved the colors in the sky. Hue is
another word for color (e.g., red hue, blue hue, golden hue). Saturation refers to the
intensity of hues, while patterns are elements that are arranged or repeat consistently.
CONCEPT
Color
6
Based on the listed characteristics, which item would be classified
as a shape?
Three-dimensional and straight, angular lines
A plane, two coordinates, an identifiable boundary
Two-dimensional, three coordinates, rectilinear
A plane, curved boundary lines, depth
RATIONALE
Shapes are two-dimensional (i.e., they have two coordinates, height
and width). They therefore lack depth, and have an identifiable boundary.
CONCEPT
Shape
7
What are some of the characteristics of the Blackletter typeface?
, Blacketter was popularized by the Bauhaus movement and includes thin serifs.
Blacketter was based on ancient roman inscriptions and has a contrast between thick
and thin strokes.
Blacketter was based on written manuscripts and has elaborate, angular strokes.
Blacketter originated in the 1400's and is known for its symmetry and strokes of even
weight.
RATIONALE
The Blackletter typeface was developed in the 1400s and was based on written
manuscripts with elaborate, angular strokes.
CONCEPT
History of Type
8
The visual communications theory that is used in many disciplines,
and concerns itself with the study of signs and symbols, is __________.
montage theory
Gestalt theory
cognitive theory
semiotics
RATIONALE
Semiotics, or semiotic theory, is the study of how signs and symbols create
their meaning.
CONCEPT
Semiotics
9
Which of the following statements describes the function of the
figure/ground relationship?
Which of the following is NOT one of the steps in the story
development process?
Creating the prototype
Storyboarding the script
Writing the script
Producing the script
CONCEPT
Storytelling
2
What is one reason why propaganda is influential?
It is created by the most talented designers.
It uses a poster format.
It takes perspectives from all sides into account.
It often presents only one side of an issue.
RATIONALE
Propaganda is influential because it often presents only one side of an
issue. It does this to influence viewers' attitudes regarding a particular cause or
position.
CONCEPT
Propaganda
3
With respect to infographics, why are referent graphics helpful?
,
They add color and life to an infographic, resulting in a more interesting layout.
They help to teach the concept presented in the material.
They refer to other common elements, enabling viewers to easily understand context.
They enable viewers to determine their location within an image.
RATIONALE
Referent graphics are helpful because they refer to other common elements,
enabling viewers to easily understand context.
CONCEPT
Infographics
4
Which of the following is the name of the type family shown?
Sans serif
Italic
Baskerville
Semibold
RATIONALE
Baskerville is the name of the type family shown. Semibold refers to the weight or
thickness of the type, while italic refers to the posture of the type, which slants to the
right.
CONCEPT
Describing Type
5
If Roslyn loved the beautiful hues in the sunset last evening, what
was it specifically that she loved?
,
She loved the saturation in the sky.
She loved the textures in the sky.
She loved the colors in the sky.
She loved the pattern in the sky.
RATIONALE
If Roslyn loved the hues in the sunset, she loved the colors in the sky. Hue is
another word for color (e.g., red hue, blue hue, golden hue). Saturation refers to the
intensity of hues, while patterns are elements that are arranged or repeat consistently.
CONCEPT
Color
6
Based on the listed characteristics, which item would be classified
as a shape?
Three-dimensional and straight, angular lines
A plane, two coordinates, an identifiable boundary
Two-dimensional, three coordinates, rectilinear
A plane, curved boundary lines, depth
RATIONALE
Shapes are two-dimensional (i.e., they have two coordinates, height
and width). They therefore lack depth, and have an identifiable boundary.
CONCEPT
Shape
7
What are some of the characteristics of the Blackletter typeface?
, Blacketter was popularized by the Bauhaus movement and includes thin serifs.
Blacketter was based on ancient roman inscriptions and has a contrast between thick
and thin strokes.
Blacketter was based on written manuscripts and has elaborate, angular strokes.
Blacketter originated in the 1400's and is known for its symmetry and strokes of even
weight.
RATIONALE
The Blackletter typeface was developed in the 1400s and was based on written
manuscripts with elaborate, angular strokes.
CONCEPT
History of Type
8
The visual communications theory that is used in many disciplines,
and concerns itself with the study of signs and symbols, is __________.
montage theory
Gestalt theory
cognitive theory
semiotics
RATIONALE
Semiotics, or semiotic theory, is the study of how signs and symbols create
their meaning.
CONCEPT
Semiotics
9
Which of the following statements describes the function of the
figure/ground relationship?
