BUS 622
Week 1 Assignment: Global Marketing and Trade Environments
University of Arizona Global Campus
BUS 622 – Global Marketing
Executive
Summary
Global marketing consists of global trade where consumers and suppliers worldwide
trade their goods with few trade barriers. The trade environments highly influence global
marketing in place by the World Trade Organization. An analysis of how marketing
concepts such as the product/market growth matrix are applied in economic and trade
environments is important to review prior to considering expanding globally. A company
needs to be familiar with growth strategies to boost its success locally and find innovative
ways to grow in new geographical markets. The World Trade Organization assists with
preserving and protecting
environmental trades while promoting development within multiple countries and enforcing
laws to maintain equality and fairness. A major change in the world economy in the past 20
years has been the drastic expansion of e-commerce in the world. The first article explained the
sustainability of online customers in a competitive world. E-commerce has turned into the most
convenient way for consumers to shop at the convenience of their home, selecting products
from different states and different countries without leaving their couches. The second article
focused on the World Trade Organization trying to enhance modern globalization and decrease
potential barriers through laws between countries. When attempting to expand globally, a
company needs to use appropriate marketing concepts that specifically apply to e-commerce
and trades within different countries.
, Global Economic Environment – Major Change of the World
Economy
In the past 20 years, a major change in the world has been affected the economy, and it
is e-commerce. The article by Vijayalakshmi & Janaki (2021) discussed the evolution of online
shopping and how it has impacted society due to its popularity and convenient ways for people
to browse through millions of inventories globally and shop from the comfort of their homes or
anywhere a person is located. E-commerce is the fastest growing industry, and people are
taking advantage of the availability of products. The article was about a study on sustaining
online customers in a competitive world, especially when there are millions of options for
customers. Online retailers need to proceed with caution and find ways to keep customers
engaged in returning to their sites for more products.
Global Trade Environment – World Trade
Organization
In the article “The Problematic Future of the World Trade Organization,” the authors
Frazier and Bridwell discuss the World Trade Organization’s background and how it replaced
the General Agreement on Tariffs and Trade (GATT). The World Trade Organization’s
purpose is to push modern globalization as smoothly as possible, reducing trading barriers and
regulating laws among countries. However, during the Trump Administration, it started to be
under more
pressure of uncertainty of what a future may be for it. There is a question that the organization
may be replaced as the United States started to challenge its existence due to the unfavorable
reforms for the United States. Different systems need to be monitored by the World Trade
Organization to coexist and enhance the trade of goods and services between countries. The
Week 1 Assignment: Global Marketing and Trade Environments
University of Arizona Global Campus
BUS 622 – Global Marketing
Executive
Summary
Global marketing consists of global trade where consumers and suppliers worldwide
trade their goods with few trade barriers. The trade environments highly influence global
marketing in place by the World Trade Organization. An analysis of how marketing
concepts such as the product/market growth matrix are applied in economic and trade
environments is important to review prior to considering expanding globally. A company
needs to be familiar with growth strategies to boost its success locally and find innovative
ways to grow in new geographical markets. The World Trade Organization assists with
preserving and protecting
environmental trades while promoting development within multiple countries and enforcing
laws to maintain equality and fairness. A major change in the world economy in the past 20
years has been the drastic expansion of e-commerce in the world. The first article explained the
sustainability of online customers in a competitive world. E-commerce has turned into the most
convenient way for consumers to shop at the convenience of their home, selecting products
from different states and different countries without leaving their couches. The second article
focused on the World Trade Organization trying to enhance modern globalization and decrease
potential barriers through laws between countries. When attempting to expand globally, a
company needs to use appropriate marketing concepts that specifically apply to e-commerce
and trades within different countries.
, Global Economic Environment – Major Change of the World
Economy
In the past 20 years, a major change in the world has been affected the economy, and it
is e-commerce. The article by Vijayalakshmi & Janaki (2021) discussed the evolution of online
shopping and how it has impacted society due to its popularity and convenient ways for people
to browse through millions of inventories globally and shop from the comfort of their homes or
anywhere a person is located. E-commerce is the fastest growing industry, and people are
taking advantage of the availability of products. The article was about a study on sustaining
online customers in a competitive world, especially when there are millions of options for
customers. Online retailers need to proceed with caution and find ways to keep customers
engaged in returning to their sites for more products.
Global Trade Environment – World Trade
Organization
In the article “The Problematic Future of the World Trade Organization,” the authors
Frazier and Bridwell discuss the World Trade Organization’s background and how it replaced
the General Agreement on Tariffs and Trade (GATT). The World Trade Organization’s
purpose is to push modern globalization as smoothly as possible, reducing trading barriers and
regulating laws among countries. However, during the Trump Administration, it started to be
under more
pressure of uncertainty of what a future may be for it. There is a question that the organization
may be replaced as the United States started to challenge its existence due to the unfavorable
reforms for the United States. Different systems need to be monitored by the World Trade
Organization to coexist and enhance the trade of goods and services between countries. The
