BUS330
Marketing Plan: Taco-Bell Product Identification and SWOT Analysis
BUS330 Principles of Marketing
My internship will be conducted at Taco-Bell, I hope to become part of the manager
that helps decide what will go onto the menus and what will not sell in different regions.
Everyone around the world knows and has eaten at this restaurant. Taco Bell is mainly known
for its late- night fast-food chains for cheap Mexican dishes. In San Bernardino during the
1954’s this chain was known by a different name “Bell’s Drive-In and Taco Tia” in 1962 the
name we all know, and love became the official name for the fast-food chain.
Taco Bell was started by Glen Bell around 1954 during this time he was trying to see
what name would fit his fast-food in 1964 he settled on Taco-Bell. The first official Taco Bell
was opened in Downey, California. Two years later in 1964, Kermit Becky became the
franchisee as he opened his store in Torrance, California. The hundredth fast-food Taco-Bell
franchise was opened in 1967 in California. In late 1978, Glen Bell sold more than 868 Taco
Bell stores to
Pepsi Company and became a Pepsi Company shareholder. To my surprise well I guess for
Las Vegas anything goes idea Taco-Bell will even host your weddings, as of 2017. The
package is going to run a couple of $600, and it is called “THE WEDDING PACKAGE.”
Currently, the
new item people are talking about is the Naked Chicken Chalupa, which will cost a person about
$3.49, and my daughter's favorite is the Baja drink that will cost its customers about 2.89.
The core products of Taco Bell are all the different types of Mexican-inspired foods that
keep customers wanting more. Taco-Bell’s core service is to make sure their customers leave
with a full stomach and still have money in their pockets to come back for more food later.
Marketing Plan: Taco-Bell Product Identification and SWOT Analysis
BUS330 Principles of Marketing
My internship will be conducted at Taco-Bell, I hope to become part of the manager
that helps decide what will go onto the menus and what will not sell in different regions.
Everyone around the world knows and has eaten at this restaurant. Taco Bell is mainly known
for its late- night fast-food chains for cheap Mexican dishes. In San Bernardino during the
1954’s this chain was known by a different name “Bell’s Drive-In and Taco Tia” in 1962 the
name we all know, and love became the official name for the fast-food chain.
Taco Bell was started by Glen Bell around 1954 during this time he was trying to see
what name would fit his fast-food in 1964 he settled on Taco-Bell. The first official Taco Bell
was opened in Downey, California. Two years later in 1964, Kermit Becky became the
franchisee as he opened his store in Torrance, California. The hundredth fast-food Taco-Bell
franchise was opened in 1967 in California. In late 1978, Glen Bell sold more than 868 Taco
Bell stores to
Pepsi Company and became a Pepsi Company shareholder. To my surprise well I guess for
Las Vegas anything goes idea Taco-Bell will even host your weddings, as of 2017. The
package is going to run a couple of $600, and it is called “THE WEDDING PACKAGE.”
Currently, the
new item people are talking about is the Naked Chicken Chalupa, which will cost a person about
$3.49, and my daughter's favorite is the Baja drink that will cost its customers about 2.89.
The core products of Taco Bell are all the different types of Mexican-inspired foods that
keep customers wanting more. Taco-Bell’s core service is to make sure their customers leave
with a full stomach and still have money in their pockets to come back for more food later.
