OMM 615
Media Buying
The University of Arizona Global Campus
OMM 615 Strategies: Marketing/Advertising/Public Relations
Media Buying
For organizational and product success, choosing the right media source to advertise and
how to portray that information is critical. Traditional or digital marketing, or a combination of
the two, is used. However, consumer attention spans have shrunk in recent years, necessitating
more inventive approaches to capturing their interest. Marketers are faced with determining the
best media outlet to use and the best technique to acquire the most attention while staying within
the marketing campaign’s budget. Using the five W’s of media planning include who, when,
why, what, where, and comprehending the three most significant media buying rules, firms may
determine the optimal broadcasting setting for promoting their products.
Selecting the Correct Media Venue Steps
According to Ogden & Ogden (2014), “The advertising plan focuses on challenges
associated in the formulation and implementation of messaging aimed at target customers.
Therefore, the advertising strategy is developed in the same way as the overall IMC plan”
(sect.4.1, para. 12). Communication with the client to determine precisely what they want, where
and how the ad will be advertised, which venue will best suit the client, and when the ad will air
if it will be in the newspaper, social media, or both are all steps in the planning process. The
company will save time and money by taking this approach.
1. Take into account the audience, which means catering to their tastes, demographics,
cultural values, and so on. What they enjoy and do not like, their needs, wants, and
desires. Regardless of the circumstances, make sure that the venue is accessible for the
audience.
Media Buying
The University of Arizona Global Campus
OMM 615 Strategies: Marketing/Advertising/Public Relations
Media Buying
For organizational and product success, choosing the right media source to advertise and
how to portray that information is critical. Traditional or digital marketing, or a combination of
the two, is used. However, consumer attention spans have shrunk in recent years, necessitating
more inventive approaches to capturing their interest. Marketers are faced with determining the
best media outlet to use and the best technique to acquire the most attention while staying within
the marketing campaign’s budget. Using the five W’s of media planning include who, when,
why, what, where, and comprehending the three most significant media buying rules, firms may
determine the optimal broadcasting setting for promoting their products.
Selecting the Correct Media Venue Steps
According to Ogden & Ogden (2014), “The advertising plan focuses on challenges
associated in the formulation and implementation of messaging aimed at target customers.
Therefore, the advertising strategy is developed in the same way as the overall IMC plan”
(sect.4.1, para. 12). Communication with the client to determine precisely what they want, where
and how the ad will be advertised, which venue will best suit the client, and when the ad will air
if it will be in the newspaper, social media, or both are all steps in the planning process. The
company will save time and money by taking this approach.
1. Take into account the audience, which means catering to their tastes, demographics,
cultural values, and so on. What they enjoy and do not like, their needs, wants, and
desires. Regardless of the circumstances, make sure that the venue is accessible for the
audience.
