MGT 618
Walmart’s International Business Strategy
Barry Bland
California Intercontinental University
MGT 618: Mastering Leadership
Introduction
In 2019, Fortune global 500 placed Walmart as the world's largest corporation with a
revenue of approximately US$515 billion. Walmart employs roughly 2.2 million employees,
making the organization the largest private employer on planet earth. The Walton family controls
the majority of the company's shares, and Walmart is a publicly-traded corporation.
Also, in 2019, Walmart was crowned as the number grocery retailer in the United States
of America. According to Fortune 500, roughly 65 percent of its revenue came from sales in the
U.S. In 1972, Walmart listed on the New York Stock exchange. By 1988, Walmart became the
most profitable organization in the United States of America.
Shortly after, its outstanding successes, in 1989, it was named as the organization with
the most substantial revenue. Its operations in the early days restricted to the lower Midwest and
Southern states of America, but all that changed in the 1990s, its stores sprung up coast-to-coast
of the United States of America.
Today, Walmart's investments are practically worldwide. “One key to Walmart’s
success has been astute supply chain management. For example, Walmart was among the first
to use point-of-sale scanners to track product sales and reorder quickly to meet shifting
consumer buying patterns.
And Walmart has also been ruthless at forcing its suppliers to continuously lower their
costs” (Griffin and Pustay, 2015). Walmart achieved success in Mexico, Great Britain, Germany,
and the United States of America by retailing low-priced items in low-budget buildings, but safe.
, Walmart's low prices have placed massive stress on its competitors to cut their costs, change their
distribution networks, and reduce their profit latitudes. Walmart's hard-hitting pricing policy has
successfully strained its competitors to seek new business landscapes like markets in Asia,
Europe, and North America, specifically Canada (Griffin and Pustay, 2015).
Domestic and International Business Strategies
The fundamental differences between a national business strategy and an international
business strategy are how both referenced approaches are carried out or instead performed.
Domestic business strategy is economic transactions conducted within the topographical
boundaries of any given country.
Whereas, an international business strategy is economic transactions conducted outside the
boundaries of a nation. However, not restricted to one country.
For instance, the Walmart corporation operates domestically and internationally. Most
of Walmart's stores operate within the boundaries of the United States of America. Besides, it
also runs hundreds of stores around the world. Most of its products come from countries like
China, Bangladesh, Pakistan, India, Vietnam, etc. Walmart went global in 1991, through a joint
venture with a Mexican retail giant – CIFRA, which also led to the opening of Sam's Club in
Mexico City, Mexico. "The company first ventured outside the United States in 1991 to start a
joint enterprise in Mexico. It's Walmart's largest overseas market today, with more than 2,300
stores" (CNN, 2018).
Walmart’s Domestic versus International Strategy
Walmart's business strategy is a cost leadership strategy and a focused, low-cost setting
strategy, both domestically and globally. Both business strategies enabled by the economies of
scale resulting from Walmart in a critical scope. The idea is to promote its customers with
everyday low prices. Its domestic operations relatively cater to the low-and-middle-class-income
Walmart’s International Business Strategy
Barry Bland
California Intercontinental University
MGT 618: Mastering Leadership
Introduction
In 2019, Fortune global 500 placed Walmart as the world's largest corporation with a
revenue of approximately US$515 billion. Walmart employs roughly 2.2 million employees,
making the organization the largest private employer on planet earth. The Walton family controls
the majority of the company's shares, and Walmart is a publicly-traded corporation.
Also, in 2019, Walmart was crowned as the number grocery retailer in the United States
of America. According to Fortune 500, roughly 65 percent of its revenue came from sales in the
U.S. In 1972, Walmart listed on the New York Stock exchange. By 1988, Walmart became the
most profitable organization in the United States of America.
Shortly after, its outstanding successes, in 1989, it was named as the organization with
the most substantial revenue. Its operations in the early days restricted to the lower Midwest and
Southern states of America, but all that changed in the 1990s, its stores sprung up coast-to-coast
of the United States of America.
Today, Walmart's investments are practically worldwide. “One key to Walmart’s
success has been astute supply chain management. For example, Walmart was among the first
to use point-of-sale scanners to track product sales and reorder quickly to meet shifting
consumer buying patterns.
And Walmart has also been ruthless at forcing its suppliers to continuously lower their
costs” (Griffin and Pustay, 2015). Walmart achieved success in Mexico, Great Britain, Germany,
and the United States of America by retailing low-priced items in low-budget buildings, but safe.
, Walmart's low prices have placed massive stress on its competitors to cut their costs, change their
distribution networks, and reduce their profit latitudes. Walmart's hard-hitting pricing policy has
successfully strained its competitors to seek new business landscapes like markets in Asia,
Europe, and North America, specifically Canada (Griffin and Pustay, 2015).
Domestic and International Business Strategies
The fundamental differences between a national business strategy and an international
business strategy are how both referenced approaches are carried out or instead performed.
Domestic business strategy is economic transactions conducted within the topographical
boundaries of any given country.
Whereas, an international business strategy is economic transactions conducted outside the
boundaries of a nation. However, not restricted to one country.
For instance, the Walmart corporation operates domestically and internationally. Most
of Walmart's stores operate within the boundaries of the United States of America. Besides, it
also runs hundreds of stores around the world. Most of its products come from countries like
China, Bangladesh, Pakistan, India, Vietnam, etc. Walmart went global in 1991, through a joint
venture with a Mexican retail giant – CIFRA, which also led to the opening of Sam's Club in
Mexico City, Mexico. "The company first ventured outside the United States in 1991 to start a
joint enterprise in Mexico. It's Walmart's largest overseas market today, with more than 2,300
stores" (CNN, 2018).
Walmart’s Domestic versus International Strategy
Walmart's business strategy is a cost leadership strategy and a focused, low-cost setting
strategy, both domestically and globally. Both business strategies enabled by the economies of
scale resulting from Walmart in a critical scope. The idea is to promote its customers with
everyday low prices. Its domestic operations relatively cater to the low-and-middle-class-income
