BUS 625
Journal #2
The University of Arizona Global Campus
BUS 625: Data & Decision Analysis
Keeping the Score
This section was the most interesting section for me in these two chapters. I'm a big
supporter of Apple of products. I did not have the first generation iPhone because my carrier did
not support the phone, but I got the first chance I could get one. I also enjoy reading about
Microsoft's growth and its rivalry with Apple. The comment that Steve Ballmer made back in
2007 is fascinating, "There's no chance that the iPhone is going to get any significant market
share.No chance." (Tetlock & Gardner, n.d.). The comments made by Ballmer are interesting
because of his position as CEO of Microsoft at the time. From my experience, I would think a
CEO would not make comments like that publicly. I can see and understand if those were made
internally before being leaked. The forecasting side of the comment has not aged very well. The
iPhone is one of the most popular phones while Microsoft has attempted to make a phone several
times. Still, it ended up scrapping the phone while Apple releases a new phone every year with
people flocking to the stores every September to get the new phone. In the United States in 2013
(6 years after Ballmer's comments), the iPhone made up 42% of the market, which is major when
you look at all the other manufacturers in the market.
"A Holocaust… Will Occur"
The cold war was a time with a lot of uncertainty. Forecasters all had a major question, and that
was, "Will there be a nuclear bomb dropped." That question many feared the response. If they
believed that it would happen, then people feared the result; if they did not believe that a bomb
would be dropped, people hoped they were correct. Jonathan Schell wrote a book about it in the
Journal #2
The University of Arizona Global Campus
BUS 625: Data & Decision Analysis
Keeping the Score
This section was the most interesting section for me in these two chapters. I'm a big
supporter of Apple of products. I did not have the first generation iPhone because my carrier did
not support the phone, but I got the first chance I could get one. I also enjoy reading about
Microsoft's growth and its rivalry with Apple. The comment that Steve Ballmer made back in
2007 is fascinating, "There's no chance that the iPhone is going to get any significant market
share.No chance." (Tetlock & Gardner, n.d.). The comments made by Ballmer are interesting
because of his position as CEO of Microsoft at the time. From my experience, I would think a
CEO would not make comments like that publicly. I can see and understand if those were made
internally before being leaked. The forecasting side of the comment has not aged very well. The
iPhone is one of the most popular phones while Microsoft has attempted to make a phone several
times. Still, it ended up scrapping the phone while Apple releases a new phone every year with
people flocking to the stores every September to get the new phone. In the United States in 2013
(6 years after Ballmer's comments), the iPhone made up 42% of the market, which is major when
you look at all the other manufacturers in the market.
"A Holocaust… Will Occur"
The cold war was a time with a lot of uncertainty. Forecasters all had a major question, and that
was, "Will there be a nuclear bomb dropped." That question many feared the response. If they
believed that it would happen, then people feared the result; if they did not believe that a bomb
would be dropped, people hoped they were correct. Jonathan Schell wrote a book about it in the
