Intro to Psychology: Social Psychology
2011 Edition
Felisa U. Aguirre, Ph.D.
Maria Rosario E. Monce, Ph.D.
Gary C. Dy, Ed.D
Social Psychology
– is the scientific study of how people’s thoughts, feelings and behaviours
are influenced by the actual, imaged, or implied presence of others (Allport, 1985)
Intrapersonal Phenomena
1. Attitudes – could be a basic expression of approval or disapproval,
favourability or unaffordability
Conditioning – plays a role in acquiring attitude.
Observational learning - acquire attitude from friends
and mass media.
Cognitive appraisal – whereby we tend to scrutinize our
attitudes if we know that people may not accept us.
2. Persuasion – relies on ‘’appeal’’ rather than strong pressure or
coercion.
Communicator – includes his credibility, expertise,
trustworthiness and attractiveness.
, Message – consists varying degrees of reason, emotion
(fear), one-sided, or two-sided arguments, and other
informational content.
Audience – includes a variety of demographics, personality
traits, and preferences.
Channel – printed words, radio, television, the internet, cell
phone, or face to face interactions.
3. Social Cognition – pertains to how people perceive, think about, and
remember information about others.
Schemas – generalized mental representations that organize
knowledge and guide information processing.
Stereotype – set of beliefs about a particular group of
people.
Prejudice – are often related to negative or
preferential attitudes.
Scripts – such as attending party, going to church
every Sunday, doing laundry and going to restaurants.
Attributions – the explanations we make for people’s
behaviour, either our own behaviour or the behaviour of
others.
2011 Edition
Felisa U. Aguirre, Ph.D.
Maria Rosario E. Monce, Ph.D.
Gary C. Dy, Ed.D
Social Psychology
– is the scientific study of how people’s thoughts, feelings and behaviours
are influenced by the actual, imaged, or implied presence of others (Allport, 1985)
Intrapersonal Phenomena
1. Attitudes – could be a basic expression of approval or disapproval,
favourability or unaffordability
Conditioning – plays a role in acquiring attitude.
Observational learning - acquire attitude from friends
and mass media.
Cognitive appraisal – whereby we tend to scrutinize our
attitudes if we know that people may not accept us.
2. Persuasion – relies on ‘’appeal’’ rather than strong pressure or
coercion.
Communicator – includes his credibility, expertise,
trustworthiness and attractiveness.
, Message – consists varying degrees of reason, emotion
(fear), one-sided, or two-sided arguments, and other
informational content.
Audience – includes a variety of demographics, personality
traits, and preferences.
Channel – printed words, radio, television, the internet, cell
phone, or face to face interactions.
3. Social Cognition – pertains to how people perceive, think about, and
remember information about others.
Schemas – generalized mental representations that organize
knowledge and guide information processing.
Stereotype – set of beliefs about a particular group of
people.
Prejudice – are often related to negative or
preferential attitudes.
Scripts – such as attending party, going to church
every Sunday, doing laundry and going to restaurants.
Attributions – the explanations we make for people’s
behaviour, either our own behaviour or the behaviour of
others.
