Test Bank for Mass Communication Living in a Media World 7th Edition Hanson

Hanson, Mass Communication, 7e
SAGE Publishing, 2019



Chapter 1: Living in a Media World: An Introduction to Mass
Communication
Test Bank

Multiple Choice

1. What is “fake news?”
A. exaggerated news that is presented in a satirical form
B. news that is false because of either error or deliberate fabrication
C. news that a media critic doesn’t like
D. all of these
Ans: D
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
Answer Location: New Chapter-Opening Vignette
Difficulty Level: Medium

2. News is likely to break on ______.
A. social media
B. broadcast television
C. cable news
D. newspapers
Ans: A
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
Answer Location: Levels of Communication
Difficulty Level: Easy

3. Twitter is a part of a growing type of online media known as which of the following?
A. file sharing
B. social media
C. SMCR
D. pre-media networking
Ans: B
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
Answer Location: Levels of Communication
Difficulty Level: Easy

4. ______ is a mass communication channel.
A. E-mail
B. The Web
C. A cell phone

, Hanson, Mass Communication, 7e
SAGE Publishing, 2019

D. A fax
Ans: B
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Answer Location: The Channel
Difficulty Level: Medium

5. Mass communication is an example of which type of one-on-many communication?
A. one receiver to many senders
B. one sender to many receivers
C. one receiver with many messages
D. one sender with many messages
Ans: B
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Answer Location: The Sender
Difficulty Level: Medium

6. A message being sent through the media must be ______ before it can be
transmitted.
A. encoded
B. decoded
C. channeled
D. reprocessed
Ans: A
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Knowledge
Answer Location: The Message
Difficulty Level: Easy

7. In a television news broadcast, the sender would be which of the following?
A. the news anchor
B. the large media company that owns the station
C. the sources the anchor is interviewing
D. all of these
Ans: D
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Answer Location: The Sender
Difficulty Level: Medium

8. Which of the following was the world’s first major communication network?
A. a gossip chain
B. early newspapers
C. the telegraph
D. the Roman Catholic Church

, Hanson, Mass Communication, 7e
SAGE Publishing, 2019

Ans: D
Learning Objective: 1-4: Explain the historical evolution of the media world.
Cognitive Domain: Knowledge
Answer Location: Before Print: Pre–Mass Media Communication Networks
Difficulty Level: Easy

9. Which communication technology was first experimented with in the 1960s and
1970s?
A. printing
B. radio
C. television
D. computer networks
Ans: D
Learning Objective: 1-4: Explain the historical evolution of the media world.
Cognitive Domain: Knowledge
Answer Location: Online and Mobile Media: Interactive Communication
Difficulty Level: Easy

10. In the late 1970s and early 1980s, the yellow ribbon was a symbol for which of the
following causes?
A. remembering the U.S. embassy hostages in Iran
B. supporting the U.S. troops in the war on terror
C. promoting AIDS awareness
D. promoting breast cancer awareness
Ans: A
Learning Objective: 1-6: Describe the “Seven Secrets” about the mass media.
Cognitive Domain: Knowledge
Answer Location: Television News Goes 24/7
Difficulty Level: Easy

11. ______ has an average weekly audience of approximately 14 million.
A. The Rush Limbaugh Show
B. CNN
C. Fox News
D. The Daily Kos
Ans: A
Learning Objective: 1-6: Describe the “Seven Secrets” about the mass media.
Cognitive Domain: Knowledge
Answer Location: The Seven Secrets About the Media “They” Don’t Want You to Know
Difficulty Level: Easy

12. The book Seduction of the Innocent was about the dangers of which of the following
types of media?
A. online pornography
B. crime and horror comic books
C. violent movies