2022
MNM3712 ASS 1 2022
[DOCUMENT SUBTITLE]
USER
, Table of Contents
Question 1 ..................................................................................................................................2
Introduction ................................................................................................................................ 2
Retention strategies suitable for each stage of relationship development ...............................2
Prospect ............................................................................................................................. 2
Purchaser ........................................................................................................................... 2
Clients .................................................................................................................................3
Supporters .......................................................................................................................... 3
Advocate .............................................................................................................................4
Partners .............................................................................................................................. 4
Question 2 ..................................................................................................................................5
List of References ......................................................................................................................6
MNM3712 ASS 1 2022
[DOCUMENT SUBTITLE]
USER
, Table of Contents
Question 1 ..................................................................................................................................2
Introduction ................................................................................................................................ 2
Retention strategies suitable for each stage of relationship development ...............................2
Prospect ............................................................................................................................. 2
Purchaser ........................................................................................................................... 2
Clients .................................................................................................................................3
Supporters .......................................................................................................................... 3
Advocate .............................................................................................................................4
Partners .............................................................................................................................. 4
Question 2 ..................................................................................................................................5
List of References ......................................................................................................................6